Retail Media Manager

Whirlpool•Chicago, IL

20h•Hybrid

About The Position

Whirlpool Corporation is seeking a Retail Media Manager for its in-house, award-winning creative agency and studio, WoW Studios. Our growing team of passionate and collaborative humans is focused on best-in-class advertising, storytelling, and consumer experience for all of Whirlpool’s brands including KitchenAid, Whirlpool, JennAir, Maytag, and Amana. We’re committed to increasing and elevating Whirlpool’s output of campaigns, content, design, experiences, and digital innovation across all consumer touchpoints (in-store, film, social, digital, experiential, etc). In this role, you will be responsible for leading strategy, planning and execution of media across all retail channel partners. Their goal will be to drive consideration and conversion, as well as brand visibility through full funnel planning in retail media channels. This role will directly influence how our brands are perceived by retail audiences and how successfully they compete at the point of purchase. Employees in this role work a hybrid schedule of five days in office and will be based in either Chicago or Benton Harbor, MI.

Requirements

Bachelor’s Degree
6 years in Media experience
Experience managing external media or platform partners
Strong analytical skills

Nice To Haves

Excellent organizational and communication skills
Demonstrated cross-team collaboration
Solutions-oriented and resilient; approaches challenges and roadblocks with ideas
Technical problem-solving abilities
Excellent management skills to direct internal staff, outside vendors, and partners
Budget management and negotiation skills
Mediation to arrive at the best solution for all involved

Responsibilities

Lead paid retail media strategy and execution in accordance with key marketing objectives, campaigns, and across the consumer journey
Provide direction to Retail media partners on media activation - delivering media brief (budget, priorities, timing, objectives, KPI’s)
Collaborates with Retail Activation Team to deliver against product priorities around key timeframes
In collaboration with Retail media partners, develops comprehensive media plans that align with each brand’s marketing strategy and business objectives
Has a deeper understanding of retailer audience insights in order to impact strategic recommendations
Elevates Brand visibility and preference within retailer channels - online and offline
Set and track channel specific goals and KPI’s, optimizing campaign performance and budget allocation to deliver strong return on investment
On-site Search (retail) - maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score and other account metrics.
Oversee the media budget, ensuring cost-effective allocation of resources and maximizing ROMI
Leads campaign performance reports, ensuring tags are tracking, revenue tracking. Provides regular reports on key metrics (bi-weekly, monthly, quarterly, annual. Use insights from performance data to refine and improve media strategies)
Build and maintaining day to day relationship with Retail media partners
Keeps a pulse on culture and trends that could drive relevance for our brands in these growing spaces

Benefits

Generous benefits package
Whirlpool employee discount
fitness & educational reimbursement programs
kitchenettes
Beautiful, recently renovated office space
Barista Bar
biking/walking trails
access to The Eddy - Early Childhood Center (depending upon availability - additional costs required)
Always On Flexibility
Two-Week Work from Anywhere
Sabbatical - Four weeks paid leave after every five years of service