Retail Media Manager

Brunswick Boat Group•Chicago, IL

7d•Hybrid

About The Position

Brunswick, a global marine leader, is seeking a Retail Media Manager to join their team. This role is responsible for developing commerce media strategy across the enterprise, including strategy development, activation, optimization, and measurement of Retail Media investment in partnership with external media agencies. The manager will provide thought leadership and expertise to Marketing and Sales on leveraging retail media strategy to solve business challenges and drive omni-channel growth. The ideal candidate will have robust experience within Retail Media networks, particularly Amazon, and possess strong expertise in media, omni-channel commerce, consumer marketing, and analytics to maximize performance, optimize efficiencies, and drive ROI.

Requirements

5-7 years of experience of retail media network and hands-on-keys platform experience either in-house at a brand or through an advertising/media agency.
Experience with Amazon Ads and Amazon DSP required.
Strong analytical skills with ability to interpret data and draw actionable insights.
Ability to develop and maintain strong relationships across all internal stakeholders and outside vendors (includes verbal and written communication).
Solution-oriented, proactive thinker with the ability to work independently in an ambiguous environment.
Detailed oriented, organized and ability to multi-task.
Creative thinking and problem-solving abilities.
Forecasting and budget management.

Nice To Haves

Experience with Amazon SaaS, such as Pacvue is a plus.
Knowledge of other advertising platforms such as Google Ads and Facebook Advertising a plus.

Responsibilities

Lead the retail media practice within the Performance Marketing Center of Excellence team and provide thought leadership and strategic planning across key accounts utilizing a mix of tactics that drives growth.
Analyze and interpret campaign performance data to generate actionable insights and recommendations for continuous optimization.
Establish and evolve key KPIs, benchmarks and best practices.
Drive results through rigorous optimizations and ensure all KPIs are exceeding benchmarks.
Spearhead education needs for the greater organization when it comes to Retail Media by prioritizing relevant topics for learning materials as well as creating the content to be socialized.
Manage and evolve agency scope; oversee agency team and day-to-day execution as well as longer term, strategic projects.
Steward relationships with key retail media platforms to ensure success of our investments across all tactics, get access to emerging opportunities (ex: new tactics, technology, capabilities) and continue to test & learn to effect business impact.
Define Ways of Working across cross-functional teams and manage evolution based on business needs & changes.
Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
Stay current with industry best practices, trends, and emerging technologies to proactively apply new knowledge.
Partner with cross-functional teams across Marketing and Sales to understand business objectives and translate these priorities into actionable retail media campaigns that drive demand and conversion.