Retail Media Manager

Aston Carter•Stamford, CT

18h•$40 - $45•Remote

About The Position

The Retail Media Manager is a strategic leader responsible for maximizing the return on advertising investment and driving omnichannel growth across key retail partners. This role serves as the central hub of expertise, connecting internal account teams, an external media deployment agency, and retailers’ advertising teams. The Retail Media Manager translates business goals into powerful, full-funnel media strategies, oversees strategic planning and budget management for on-site and off-site retail media, and ensures that media plans are flawlessly executed, integrated with shopper marketing and commercial plans, and deliver best-in-class return on ad spend across brands.

Requirements

At least 7 years of experience in digital media, media planning, or eCommerce marketing with a strong focus on performance-driven advertising.
Direct, extensive hands-on experience managing or overseeing large-scale campaigns through AMC or Walmart Connect, or deep experience with Target Roundel as an equivalent retail media network.
Proven experience managing a media agency or acting as the primary client lead at an agency, including briefing, managing, and challenging partners to deliver best-in-class results.
Strong commercial acumen and understanding of the CPG and retail environment, with the ability to connect media metrics to business outcomes such as sales lift and profitability.
Highly analytical mindset with a proven ability to analyze campaign data and generate actionable insights.
Proficiency in Excel and comfort working with retail media analytics platforms and data tools.
Exceptional cross-functional collaboration skills with the ability to build relationships and influence across Sales, Marketing, and Analytics teams.
Excellent verbal and written communication skills, including the ability to present complex data and strategies to leadership in a clear and compelling manner.

Nice To Haves

Experience with beauty or related CPG categories is preferred and supports stronger commercial and category understanding.
Hands-on experience with Target Roundel, Walmart Connect, AMC, and social media marketing is highly valuable.
Experience working with major retail media networks or identified retailers beyond Target and Walmart is considered a strong plus.
Experience in digital media, media planning, or eCommerce marketing within CPG or agency environments.
Comfort working in a highly collaborative, matrixed environment with multiple stakeholders and partners.

Responsibilities

Develop annual and quarterly retail media strategies for identified retailers in partnership with internal account heads.
Ensure all media plans are deeply integrated with the commercial calendar, including Joint Business Plans, new product launches, in-store promotions, and seasonal events.
Play a key role in shaping Joint Business Plans to be mutually beneficial for all parties.
Manage a multi-million dollar media budget for key accounts, including planning, phasing, and reconciliation to maximize working media dollars.
Lead a robust test-and-learn agenda by piloting new ad formats, targeting tactics, and measurement methodologies to keep the organization at the forefront of retail media innovation.
Build creative pipelines for retail media and actively conduct A/B testing of hypotheses, insights, and business priorities to drive incremental growth.
Own the end-to-end finance and budget management process across the value chain, including internal teams, retailers, and agency partners.
Own identified brand relationships with marketing, media, and finance controlling by consolidating actions, presentations, and requests.
Serve as the primary day-to-day strategic lead for the retail media deployment agency, translating business objectives into clear executional plans.
Conduct weekly, monthly, and quarterly business reviews with the agency to assess performance against KPIs, hold partners accountable for results, and optimize future campaigns.
Cultivate and maintain strong, collaborative relationships with key retail partners, acting as the primary strategic point of contact.
Leverage retailer relationships to gain access to betas, deeper insights, and strategic support that provide a competitive advantage.
Review and provide strategic feedback on all media plans submitted by the agency, ensuring the right mix of tactics such as Sponsored Search, on-site display, DSP, and in-store media to achieve business goals.
Collaborate closely with Brand Marketing and Shopper Marketing teams to ensure creative and messaging are consistent from national campaigns through to the digital shelf.
Champion an omnichannel mindset by developing strategies that drive both online sales and in-store foot traffic and conversion.
Go beyond base-level agency reporting to conduct deep-dive analyses on campaign performance, focusing on metrics such as ROAS, new-to-brand acquisition, incremental lift, and halo effects.
Translate complex performance data into clear, concise, and actionable insights for internal stakeholders, including account heads and leadership.
Own internal reporting and communication of retail media performance for assigned accounts, ensuring the business clearly understands the value and impact of its investment.
Utilize retailer data platforms, such as Walmart Luminate, to uncover shopper insights that inform media targeting and broader commercial strategy.
Collaborate daily with Sales, Marketing, and Analytics teams to align media strategies with commercial objectives and performance targets.
Prepare and deliver presentations that clearly communicate strategy, performance, and recommendations to leadership and cross-functional partners.