Retail Marketing Operations Associate

Lithia & Driveway•Medford, OR

1d•Hybrid

About The Position

The Retail Marketing Operations (RMO) Associate assists with marketing strategies and initiatives for Lithia auto dealerships. This role focuses on supporting Regional RMO Teams in driving quality traffic, enhancing customer loyalty, and achieving operational excellence in partnership with Lithia Home Office and external partners. This person serves as the primary support liaison between Regional RMO Teams and key partners, and will assist in managing operational tasks for driving change with measurable impact. The RMO Associate reports to the Senior Manager, Retail Marketing Operations. This role is ideally suited for candidates based in Texas or Florida, with a preference in major metropolitan areas such as Dallas, Houston, Austin, Tampa, or Miami, to best support regional operations and collaboration.

Requirements

Bachelor’s degree in business, Marketing, Communications, Advertising, or equivalent experience.
Strong understanding of the automotive industry, dealership operations, and automotive marketing.
Experience using Google Analytics, CRM Systems, and Microsoft Office Suite.
Proficiency in data analysis to evaluate the efficacy and ROI of marketing strategies.
Strong organizational skills with a keen eye for detail.
Proven ability to hold oneself and others accountable to achieve commitments and deliver measurable results.
Understand the organization's mission, values, and strategic priorities, aligning team goals with broader objectives.
Make informed decisions, analyze issues, and solve problems effectively while considering broader organizational impacts.
Self-motivated and focused on achieving outcomes, with a commitment to delivering high-quality results.
Set clear objectives, track progress, and take proactive measures to achieve goals.
Communicate clearly and actively listen, providing constructive feedback and conveying information concisely.
Foster collaboration, trust, and respect within teams, leveraging individual strengths and addressing priorities, opportunities, and challenges effectively.
Adapt to changing priorities and market conditions, demonstrating resilience and embracing change as opportunities for growth and development.
Displays humility, shares knowledge, embraces innovation, and actively seeks professional growth.

Responsibilities

Drive store performance in customer loyalty, satisfaction, sales, after sales growth, and profitability through tailored marketing strategies and traffic management.
Take personal ownership for effectiveness and impact as reflected in key company reporting, such as the Store Performance Scorecard and Customer Ecosystem Scorecard.
Support the design and implementation of marketing strategies that strengthen long-term customer relationships, leveraging internal technology and solutions with priority.
Partner with Regional RMO Teams to create loyalty-focused programs and initiatives that enhance the customer experience and nurture retention.
Utilize the Customer Ecosystem Scorecard to identify opportunities and measure success for delivering on both store and overall company loyalty.
Develop a deep understanding of OEM programs and KPIs to help guide alignment on initiatives that drive customer satisfaction and store loyalty.
Provide actionable insights and make data-driven recommendations to Regional RMO Teams to assist them in building and executing marketing strategies aligned with the Customer Ecosystem.
Identify customer behavior trends to tailor marketing approaches that drive loyalty and retention that is measurable on the Store Performance Scorecard and Customer Ecosystem Scorecard.
Partner with LAD Marketing team members and external partners to create impactful, customer-focused content and measure campaign success.
Collaborate with other RMO Associates to ideate and provide support to deliver on strategic business initiatives that align with customer loyalty goals.
Leverage internal reporting, market intelligence, data analytics, and emerging technologies to assist in creating personalized, targeted marketing approaches.
Identify opportunities to drive customer engagement, retention, and growth through innovative loyalty programs and strategies.
Monitor and provide support in adapting to changing market conditions.
Utilize industry research and critically evaluate campaign performance to continuously provide support in improving strategies and outcomes.
Support the alignment and integration of key company initiatives and strategies, serving as a resource and advocate for Regional RMO Teams and internal partners.
Depending on home location, regional geography, and Regional RMO Team needs occasional overnight travel may be required.