Retail Marketing Network Manager

AWG Enterprises•Kansas City, KS

1d•Hybrid

About The Position

AWG is redefining how brands connect with shoppers through its Retail Marketing Network (RMN), a vendor-funded advertising initiative integrated into the shopping experience across its extensive retail network. The company is seeking a strategic, collaborative, and forward-thinking RMN Manager to lead the expansion of this program. This role involves bridging marketing, analytics, category management, and vendor collaboration to deliver personalized campaigns that drive business outcomes and enhance the customer experience.

Requirements

Strategic thinker with a bias for execution and a knack for simplifying complex, cross-functional initiatives.
Skilled collaborator and communicator who thrives in a matrixed environment.
Passionate about retail, shopper marketing, and using data to drive outcomes.
Comfortable navigating vendor relationships and internal stakeholders with professionalism and influence.
Bachelor’s degree in marketing, business or related field.
5-8 years in retail media, shopper marketing, digital advertising, CPG sales, or related experience.
Experience with retail media platforms, campaign measurement, Excel/Power BI preferred.
Strong analytical, financial, communication, and project management skills.
Experience influencing executive stakeholders and managing cross-functional initiatives.

Responsibilities

Develop and execute RMN strategy, annual business plans, and growth roadmap.
Own RMN sales calendar, campaign planning, pricing, inventory, and commercialization.
Partner with CPGs, sales, category management, merchandising, and retailers to build integrated campaigns.
Identify new revenue opportunities across various media channels including onsite, offsite, in-store, digital coupon, email, loyalty, social, and eCommerce.
Manage campaign execution from planning through post-campaign reporting.
Analyze campaign performance, incrementality, ROAS, and shopper insights, and recommend optimizations.
Oversee budgets, billing, revenue forecasting, NDAs, contracts, and financial reporting.
Lead RMN portal, dashboards, reporting tools, and process improvements.
Develop sales materials, case studies, best practices, and training for internal teams and retailers.
Represent AWG at industry events, JBPs, retailer meetings, and conferences.
Monitor retail media trends, competitive activity, privacy requirements, and measurement standards.
Lead the development and optimization of the RMN Portal & DataStudio dashboard within the marketing platform.
Collaborate cross-functionally to ensure members and employees have access to real-time insights and campaign data.
Facilitate alignment with Category Management, Merchandising, and Marketing teams through regular merchant and AIM meetings.
Support internal onboarding, training, and help desk efforts related to RMN systems and best practices.
Lead efforts to onboard new members to RMN, including through BIGS (Buying Intelligence Group Sessions) and other outreach initiatives.
Promote and evolve the RMN value proposition to drive continued engagement and investment across teams.
Own the submission process for industry award nominations tied to RMN campaigns, showcasing team and vendor successes externally.