Retail Marketing Manager

New Balance•Boston, MA

2d•Hybrid

About The Position

The Global Flagship Retail Marketing Manager is responsible for planning and executing marketing strategies specific to the flagship retail stores, that drive brand affinity, sales and engage the target consumer. This role is responsible for development of all retail marketing briefs inclusive of store openings, seasonal refreshes, brand storytelling and athlete activations. This role will work with external and internal creative agency partners to execute the creative brief. They will work with internal cross functional teams (VM, Global Marketing and Product Design) to build the content for all creative briefs to reflect a best-in-class execution for the NB brand. This role will be responsible for working with global visual merchandising, global marketing and the GTM team to integrate flagship content needs into the GTM process.

Requirements

5-8 years’ experience in retail marketing
3+ years retail, visual merchandising field experience.
Bachelor’s degree in marketing, fashion merchandising or business.
Experience must include prior project leadership role demonstrating initiative and organizational skills in managing multiple assignments with varying degrees of complexity.
Self-motivated with the ability to work independently and willing to take a hands-on approach and help the team to drive success.
Ability to effectively communicate and collaborate with multiple stakeholders.
Strong time management and organization to prioritize multiple projects at once.
Strong creative skills.
Champion of the brand and the consumer always.
Proficiency in Keynote, Microsoft Office Suite.
Travel required.

Responsibilities

Development of all retail marketing creative briefs for store openings, seasonal refreshes, brand storytelling and athlete integration.
Build and maintain strong partnerships with global and regional stakeholders to ensure flagship story telling reflects best in class execution.
Work with regional teams to activate events to drive brand affinity.
Develop processes and marketing tools that will improve execution and drive consistency globally.
Ensure brand, category, and athlete guidelines/best practices are adhered to across all consumer-facing content and creative executions.
Inform teams of best-in-class industry trends, innovation and consumer behavior leveraging insights & analytics
Budget management