Retail Marketing Manager

Arrow Fastener•Saddle Brook, NJ

35d•$120,000 - $135,000•Onsite

About The Position

This role exists to improve the execution of retail marketing programs, ensuring they are launched on time, fully implemented, and meet their objectives. The Retail Marketing Manager will be responsible for the retail marketing calendar and its associated processes across key retailers like Lowe's, The Home Depot, Menards, and the independent hardware channel. This is a hands-on, builder's role in a lean organization where the individual will be responsible for creating essential tools such as the calendar, brief templates, retailer toolkits, launch checklists, and post-program reports. The role requires a strong focus on the consumer and customer voice to ensure programs meet shopper needs.

Requirements

7+ years in retail marketing, trade/channel marketing, shopper marketing, or customer marketing for a consumer or B2B durable goods manufacturer.
Direct experience with home improvement and/or hardware retail (Lowe's, The Home Depot, Menards, and/or the independent channel) is strongly preferred; other big-box or hardline retail experience considered.
Demonstrated track record of execution, with the ability to point to programs personally driven from brief to verified in-store and online installation, on time and complete.
Genuine consumer and customer centricity, starting from the shopper and retailer needs and defending recommendations with evidence.
Working fluency in retail pricing and promotional mechanics: price architecture, promo planning, funding, coop/MDF, MAP, and margin math.
Comfort with syndicated and retailer data (POS, share, search, ratings and reviews) and the ability to derive a clear point of view.
Strong project management instincts and process discipline (calendars, briefs, gate dates, checklists) and the persistence to enforce them.
Exceptional written, verbal, and presentation skills; ability to be credible with executives, retail buyers, and cross-functional teams.
Ability to influence and drive accountability without formal authority.
Ability to commute to and work from the Saddle Brook, NJ office and partner closely with on-site functions.
Bachelor's degree or equivalent experience.

Nice To Haves

Line review preparation and participation
Packaging and in-store display development
Retailer.com content and digital shelf experience
Amazon or marketplace exposure
Agency or rep-group management
Experience with a stage/gate product development process
Familiarity with planogram and space tools

Responsibilities

Build and maintain the master annual and quarterly retail marketing calendar across all accounts and channels, including line review dates, program windows, promotional events, seasonal resets, new-item launches, in-store and online activation, and trade/co-op commitments.
Own the end-to-end execution of product and channel programs, including briefs, timelines, asset deadlines, packaging and display readiness, retailer setup requirements, sales enablement, and field/rep follow-through, ensuring compliance is verified.
Partner with product, sales, and finance on retail price architecture, good-better-best laddering, promotional cadence, MAP discipline, and event pricing.
Maintain competitive and category intelligence regarding competitor assortment, pricing, promotions, packaging, and shelf presence, translating findings into actionable recommendations.
Incorporate the consumer and customer voice (reviews, ratings, search behavior, store visits, feedback, data) into all program decisions to ensure they address real shopper needs.
Develop retailer-ready storytelling materials for sales presentations, including category narratives, program rationale, planogram support, sell sheets, launch kits, and online content requirements.
Define, track, and publish post-event readouts on sell-through, compliance, ROI, and future improvements.
Manage the cross-functional operating rhythm to ensure alignment across product, sales, e-commerce, packaging, supply chain, customer service, and external agencies on the calendar and key dates.

Benefits

Comprehensive healthcare including EPO and HSA eligible plans
Dental and vision coverage
Company paid basic Life/AD&D Insurance
Company paid disability plans including Salary Continuation/Short-term Disability & Long-Term Disability
Flexible Spending Accounts & Health Savings Accounts
Employee Assistance Programs
Voluntary Benefit Offerings Including Critical Illness, Accident, and additional supplemental life programs (including Spouse & Child)
401(k) Safe Harbor Retirement Savings Plan with an Employer Match
Paid Time Off programs including vacation, sick, and floating holiday
11 Company Paid Holidays