Buick & GMC Retail Marketing Assistant Manager

GM • Warren, MI

6d

About The Position

The Retail Marketing Team is responsible for leading the Brand's retail go-to-market strategy, developing impactful consumer messaging, and driving execution across national, regional, and dealer-level channels. This role serves as a key liaison between Marketing, Sales, Regional Operations, agency partners, and leadership teams to ensure alignment of retail campaigns, incentive communications, and customer engagement initiatives. The ideal candidate brings a blend of strategic thinking, project leadership, and cross-functional collaboration to help position the Brand's most important products and programs in the marketplace. This is an opportunity to work on an iconic automotive brand within a fast-paced, highly collaborative, and dynamic environment.

Requirements

• Bachelor's degree or equivalent years of relevant experience in lieu of a degree.
• 4+ years of experience in automotive marketing, sales, sales operations, planning, product management, or related fields.
• Proficiency in Microsoft Office Suite, including Excel and PowerPoint.
• Knowledge of automotive retail marketing, incentive programs, dealer operations, and the competitive automotive landscape.
• Ability to travel up to 10%.

Nice To Haves

• Experience in Automotive Retail Marketing or working directly with dealer networks, field teams, or regional operations organizations.
• Experience with CRM, customer lifecycle marketing, audience segmentation, or digital marketing strategies.
• Experience managing creative, media, or marketing agency relationships.
• Knowledge of Tier 1, Tier 2, and Tier 3 automotive marketing structures.
• Experience supporting local market advertising, regional marketing programs, or dealer-funded initiatives.
• Demonstrated experience leading complex projects and managing multiple priorities in a fast-paced environment.
• Strong strategic thinking and problem-solving capabilities with the ability to balance long-term goals and day-to-day execution.
• Ability to influence and collaborate across diverse cross-functional teams and external partners.
• Strong communication, presentation, and stakeholder management skills.
• Experience managing agency partners, vendors, and third-party organizations.
• Ability to synthesize data from multiple sources and develop compelling business recommendations.

Responsibilities

• Support and execute the Brand's retail go-to-market strategy, messaging, and campaign deployment.
• Lead monthly retail marketing processes, including incentive offer coordination, retail messaging, creative reviews, approvals, and asset deployment.
• Develop and execute focus vehicle and promotional strategies to support key business objectives and sales priorities.
• Manage relationships with multiple agency partners responsible for creative development, digital advertising, CRM, paid search, display advertising, dealer website content, and broadcast media.
• Serve as the primary liaison between Retail Marketing and key stakeholders, including: Brand Teams, Regional Directors and Regional Marketing Managers, Retail Planning, Finance, Incentives, and Pricing Teams, Legal Counsel, Dealer and Field Operations Teams.
• Lead the creation, review, and deployment of retail marketing assets across Tier 1, Tier 2, and Tier 3 channels.
• Serve as a subject matter expert in digital retail marketing tactics, including dealer websites, display advertising, CRM, social media, and paid search.
• Collaborate with dealer-facing teams to ensure go-to-market strategies are effectively executed at the local level.
• Support customer relationship marketing (CRM) audience strategy, execution, performance monitoring, and optimization.
• Assist in the development and execution of Local Marketing Associations (LMAs), market-specific advertising initiatives, co-op programs, and promotional activities.
• Manage retail marketing governance processes, including style guides, dealer exception procedures, and program compliance requirements.
• Monitor campaign performance and leverage data-driven insights to optimize marketing effectiveness and business outcomes.
• Develop executive presentations and communications that translate marketing performance and business results into actionable insights.
• Lead and manage multiple projects simultaneously while ensuring alignment, quality, and timely execution across stakeholders.
• Support special projects and strategic initiatives as business needs evolve.

Benefits

• From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions.
• Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level