Retail Fuel Pricing Analyst

Nouria•Worcester, MA

21d

About The Position

Nouria Energy Corporation is a multi-generational family-owned wholesale fuel distributor, convenience store operator, and car wash operator in New England. Its wholesale and retail fuel businesses carry multiple brands, and its wholesale operations supply branded and unbranded fuel to more than 300 locations across New England and New York. The company operates more than 150 convenience stores and is among the largest convenience store and car wash chains in the country. The Fuel Pricing Analyst leads fuel pricing strategy across the company's network of more than 300 company-operated convenience stores throughout the Northeast and Southeast. The role oversees day-to-day retail fuel pricing decisions and develops long-term strategies to maximize fuel margin, drive traffic, increase inside-store conversion, and maintain market competitiveness. It combines pricing strategy, data analytics, market intelligence, field operations, and retail execution. The analyst works directly with executive leadership, operations, and field teams to optimize pricing performance across markets.

Requirements

At least 5 years of fuel pricing experience within the convenience store sector.
Experience with Kalibrate Pricing Software is required.
Proven experience managing large-scale retail pricing operations across multi-site retail networks.
Advanced analytical capabilities and ability to turn large, complex data sets into actionable business strategies.
Strong understanding of consumer behavior, traffic analytics, customer retention trends, and retail performance metrics.
Excellent communication and leadership skills, with ability to work cross-functionally across departments and leadership levels.
High level of operational awareness and ability to balance profitability, competitiveness, and customer perception.
Strong proficiency in Microsoft Excel, reporting tools, and pricing analytics platforms.
Ability to travel quarterly throughout company operating regions for market evaluations and competitive analysis.

Responsibilities

Lead and oversee retail fuel pricing activities across more than 300 company-operated locations, ensuring competitive and profitable pricing strategies multiple times daily.
Manage and optimize day-to-day fuel pricing using Kalibrate Pricing and pricing intelligence and market survey tools.
Develop strategic pricing models and market-by-market strategies based on wholesale costs, competitor movements, traffic patterns, elasticity, weather events, market supply conditions, and consumer demand trends.
Analyze fuel margin performance, volume trends, traffic counts, customer retention metrics, and inside sales impact to maximize overall site profitability.
Monitor competitor pricing strategies, promotions, market share shifts, and regional pricing behavior to identify risks and opportunities.
Conduct advanced tactical analysis of large data sets to identify pricing trends, mitigate operational risks, forecast market movements, and improve pricing performance.
Develop and maintain KPI reporting related to margin performance, volume growth, customer retention, traffic trends, market share, and pricing effectiveness.
Oversee the integrity, maintenance, and continuous improvement of retail fuel pricing systems and related data infrastructure.
Conduct quarterly field visits across operating markets to evaluate competitive positioning, traffic flow, customer behavior, pricing perception, and site-level execution.
Provide executive-level reporting and recommendations on market conditions, pricing strategies, competitive threats, and growth opportunities.
Lead pricing strategy discussions during supply disruptions, allocation events, weather emergencies, and periods of extreme market volatility.
Build communication channels with store operations teams, field leadership, and senior management to support alignment and rapid execution of pricing initiatives.