Retail Experience & Place Activation Manager

Trademark Property Company•Atlanta, GA

1d•Onsite

About The Position

Trademark Property Company is seeking a dynamic, hospitality-driven Retail Experience & Place Activation Manager to serve as their on-site lead, bringing the retail brand and destination vision to life. This role is crucial for translating marketing and brand strategies into tangible, memorable on-site interactions that foster community, elevate guest satisfaction, and maximize asset performance. The ideal candidate is a high-energy, versatile self-starter who excels at balancing creative event curation with meticulous operational and budget management.

Requirements

Bachelor’s degree in Event Management, Marketing, Hospitality, Public Relations, Business Administration, or a related field.
Four (4) or more years of progressive, hands-on experience in event planning and execution, with exposure to retail marketing, commercial real estate, or place activation.
High proficiency with Microsoft Office products and all forms of digital communication/social media platforms.
Practical proficiency with budget creation, financial tracking, and ledger forecasting.
Proven self-starter with a high-energy, versatile professional style, capable of managing multiple complex projects simultaneously with minimal supervision.
Above-average ability to organize workflows, manage time, set priorities, and multi-task while meeting deadlines.
Strong interpersonal, analytical, and presentation skills.
Ability to deal effectively and professionally with people at all levels.
Meticulous attention to detail and commitment to ensuring brand execution meets first-class standards.
Unwavering commitment to personal integrity, the firm’s Guiding Principles, and core Leadership Principles.
Passion for customer service, community building, and cross-functional team collaboration.
Ability to stand and walk up to several hours per day, navigate stairs, and lift or move setup infrastructure weighing up to 25 lbs.
Willingness and capacity to work non-traditional hours, including occasional nights, weekends, and select holidays.

Nice To Haves

Working experience with creative tools such as Canva, Adobe Illustrator, Photoshop, and/or InDesign.

Responsibilities

Execute approved asset-level marketing strategies, campaigns, and lifestyle initiatives in alignment with corporate goals.
Direct the field execution of the property's annual plan and approved operating budget.
Oversee and maintain local property calendars to ensure synchronization with campaign timing and on-site readiness.
Coordinate the on-site execution of creative, digital, and traditional marketing channels in partnership with Central Marketing and external vendors.
Plan, manage, and execute community events, seasonal programming, destination activations, and merchant grand openings.
Supervise third-party vendors, manage operational timelines, secure municipal permits, and lead on-site logistics.
Partner with tenants and property management team members to deliver experiential moments that drive customer traffic and merchant sales.
Provide on-site support across retail, mixed-use, and destination programming, including evenings and weekends.
Deliver customer-facing experiences, activations, and local communications that reinforce destination positioning.
Serve as a visible on-site presence during key traffic moments, acting as a conduit for hospitality, community, and placement standards.
Gather, analyze, and share customer feedback and operational insights.
Serve as the primary on-site partner to tenants, fostering relationships with retailers, community partners, and local organizations.
Ensure on-site experiences, events, temporary signage, and printed collateral comply with corporate brand and place standards.
Identify and flag operational risks, brand deviations, or local sensitivities, escalating them to leadership.
Collaborate with and approve third-party agency's local content calendars by capturing and publishing on-site content.
Ensure local social media outputs reinforce place positioning and share digital insights to optimize planning.
Create and manage the asset-level budget, tracking event-related expenses and driving budget forecasting.
Manage the routing and processing of approved vendor invoices related to property experiences.
Partner with the property-level PR agency and Corporate Communications teams to deliver press releases, maintain messaging consistency, and execute media moments.
Act as a conduit between on-site teams and Central Marketing, feeding ground-level insights upward to optimize corporate strategies.