Retail Events & Experiences Specialist – NA UGG

Deckers•New York, NY

1d•Hybrid

About The Position

The Retail Events & Experiences Specialist plays a critical role in supporting the planning and execution of UGG North America's retail and experiential marketing programs. This position helps bring the brand to life through consumer, VIP, wholesale, and retail activations that build community, drive engagement, and create memorable brand experiences. Working closely with Marketing, Retail, and Wholesale teams, you’ll manage day-to-day event planning, production coordination, and execution across key seasonal initiatives, product launches, collaborations, and cultural moments.

Requirements

Highly organized and proactive marketer with 3–5 years of experience in experiential marketing, event production, retail marketing, or brand activations
Strong project manager who thrives in a fast-paced environment and can manage multiple workstreams simultaneously
Passionate about culture, fashion, retail, and creating meaningful consumer experiences
Comfortable working cross-functionally and building relationships with internal teams, agencies, vendors, and retail partners
Detail-oriented with a strong ability to anticipate needs, solve problems, and execute flawlessly
Calm under pressure and adaptable when priorities shift
Curious about emerging trends and innovative ways brands connect with consumers
Willing to travel and support on-site event execution as needed
Hands-on experience supporting branded events and experiences
Exposure to working with agencies, production teams, and creative vendors
Strong project management and organizational skills
Clear communication and a collaborative mindset
Enthusiasm to learn and grow within a fast-paced, highly creative marketing environment
Demonstrate authenticity, champion diverse and effective teams, drive strategy, cultivate innovation, deliver results, and build connection

Responsibilities

Support the planning and execution of retail, consumer, VIP, and wholesale activations, ensuring seamless delivery across all phases of an event
Coordinate event materials, product allocation, visual merchandising, hospitality, and experiential touchpoints to ensure brand consistency
Assist with new store openings, wholesale partner events, seasonal campaigns, and community activations across North America
Coordinate with agencies, production partners, venues, and vendors to support logistics, timelines, budgets, and execution
Manage day-to-day communication with external partners, ensuring deliverables, timelines, and project milestones are met
Partner with internal stakeholders to ensure alignment across communications, creative, retail, PR, social, and paid channels
Support the day-to-day operations of the North America Brand Marketing team, including regional integrated marketing planning, product orders, budget tracking, meeting coordination, and other marketing administration as needed
Develop post-event recaps, track performance metrics, and document key learnings and recommendations
Monitor industry trends, cultural moments, and competitor activity to inspire future experiences and activations