Retail Director of Marketing

Duty Free Holdings, LLC•Medley, FL

About The Position

Duty Free Holdings is seeking an experienced and strategic Marketing Director to lead the development and execution of brand, product, and promotional strategies across our international travel retail operations. The ideal candidate will bring experience from the luxury goods or premium consumer goods sector, ideally within Travel Retail / Duty Free, with a strong background in high-impact categories such as fragrances, accessories, spirits, and tobacco. Experience in regulated consumer goods and complex distribution environments is highly preferred, along with a deep understanding of premium, brand-driven markets. This role requires a results-oriented leader who blends creative vision with analytical rigor, excels in cross-functional collaboration, and has hands-on experience managing global product launches, integrated brand campaigns, and omnichannel marketing strategies. International exposure, strong commercial acumen, and the ability to thrive in a fast-paced, high-growth environment are essential for success. Given the ongoing work with vendors, the management of Advertising & Promotion (A&P) funds, negotiating brand contributions, and selling in-store and promotional space, this is not a conventional marketing position. The role demands commercial savvy, agility, and the ability to operate across brand, trade, and vendor strategy.

Requirements

Excellent verbal and written communication skills
Strong interpersonal and customer service abilities, with proven team leadership and coaching experience
High-level negotiation skills, particularly with brand partners and suppliers
Deep understanding of marketing strategy, consumer trends, and brand positioning
Exceptional organizational, analytical, and problem-solving skills
Demonstrated success managing cross-functional teams and agency partners
Proficient in Microsoft Office Suite; advanced experience in SAP, Canva, Shopify, Instagram, LinkedIn, Photoshop, TikTok, Adobe
Bachelor’s degree in Marketing, Business Administration, or a related field required
Minimum of 5–8 years in marketing leadership roles, ideally in travel retail, luxury goods, or regulated premium consumer goods
Prolonged periods working at a desk and on a computer
Must be able to lift up to 15 pounds occasionally (e.g., event materials, product samples)
Comfortable standing for extended periods during trade shows, activations, or retail visits
Requires agility and stamina to manage event logistics and on-site execution
Must be willing and able to travel domestically and internationally for events, retail visits, and partner meetings.

Nice To Haves

Master’s degree (MBA) preferred

Responsibilities

Develop and execute annual marketing strategies and multi-channel campaigns (digital, print, OOH, co-op, social media, instore, PR/events)
Oversee the product development lifecycle across fragrance, accessories, and luxury categories—from concept to launch
Drive brand positioning, packaging, storytelling, and promotional alignment with business goals
Analyze target markets and identify new growth opportunities across domestic and international channels
Collaborate with executive leadership to define and drive long-term brand growth strategies
Manage and optimize advertising and promotional budgets to maximize return on investment
Coordinate with Sales, Operations, Logistics, Creative, and Customer Service for integrated campaign execution
Build and maintain strategic relationships with vendors and external agencies
Manage vendor relationships and A&P budgets, including negotiation of financial contributions, visibility packages, and sale of promotional space across channels.
Lead content creation for product training, internal communications, retail activations, and sales tools.
Oversee Customer Service operations and EDI coordination to ensure service excellence and timely fulfillment.
Monitor key performance indicators (P&L, COGs, inventory, promotions) and apply insights to improve results
Stay informed on consumer behavior, market shifts, and competitive dynamics in travel retail and luxury
Develop and execute a comprehensive social media content strategy aligned with brand and business goals
Launch and manage paid and organic social media campaigns to support product launches, promotions, and events
Monitor and respond to comments, messages, and mentions to foster engagement and manage reputation
Stay updated on industry trends, platform algorithm changes, and competitor activity
Use insights to A/B test content formats, posting times, and ad creatives, ensuring all content reflects brand identity and adheres to tone, style, and compliance standards
Create planograms tailored to the retail environment, optimize product placement and assortments to drive sales and enhance the shopping experience
Provide guidance and support at the store level on best practices for visual merchandising, ensuring compliance with brand guidelines and maximizing sales potential
Spend time in retail stores and digital storefronts benchmarking performance, opportunities, and competitive conditions
Develop and execute impactful in-store displays and promotional materials that enhance brand visibility and drive sales
Monitor and evaluate the effectiveness of trade marketing campaigns and activations, report on key metrics, and make data-driven adjustments as necessary
Utilize analytics tools to summarize A&P activity, including funding received, utilization, and ROI metrics. Highlight successes, challenges, and recommendations for future initiatives
Collaborate with the buying and sales teams to identify and capitalize on opportunities to increase market share and profitability
Craft compelling presentations and pitches to engage with suppliers and customers, showcasing value propositions and strategic initiatives
Negotiate terms and conditions of A&P agreements, including funding levels, co-op advertising opportunities, SPIFFs, and reimbursement processes
Collaborate with finance and accounting to ensure compliance with A&P agreements and timely submission of funding contributions
Manage inventory of visual merchandising materials, including displays, props, signage, and promotional material
Coordinate with suppliers and vendors to ensure timely delivery of merchandising materials and maintain adequate stock levels.