Retail Digital Marketing Manager

The Magnum Ice Cream Company • South Burlington, VT

13d

About The Position

Life tastes better with ice cream. With 19,000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference. What truly sets us apart is how we work. We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done. We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better. The Retail Digital Marketing Manager leads digital marketing, digital commerce, consumer engagement, and the digital ecosystem for Ben & Jerry’s U.S. and Global Scoop Shops. This role drives growth across a national franchise network through media investment, digital property management, local marketing support, technology partnerships, and data-driven decision making. Serving as the primary digital advocate for Scoop Shops, this role connects franchisee and global needs, brand priorities, technology capabilities, and business results into one cohesive strategy. The role partners across Marketing, Digital Commerce, Technology, Finance, Analytics, Operations, Franchise teams, agencies, and external vendors to deliver practical digital experiences that support shop growth and strengthen consumer engagement.

Requirements

• Has a Bachelor’s Degree in Marketing, Business, Communications, or a related field.
• Brings 5–7 years of progressive experience in digital marketing, digital commerce, or a related discipline.
• Has franchise, multi-location retail, QSR, or consumer brand experience; this background is strongly preferred.
• Has hands-on experience with paid media platforms including Meta, Google, TikTok, YouTube, and Apple.
• Understands marketing technology, CMS, listings and locator platforms, online ordering platforms, CRM/email platforms, analytics tools, reporting systems, AI search, and emerging digital discovery platforms.
• Has working knowledge of Yext and Olo or similar platforms; experience with Salesforce is a plus as Ben & Jerry’s evolves its customer data strategy.
• Uses data to translate performance into actionable insights, connect marketing results to business outcomes, identify growth opportunities, and guide investment decisions.
• Builds trusted relationships with agencies, vendors, franchisees, and cross-functional stakeholders.
• Has experience rolling out new digital or technology systems within a business organization; multi-unit franchisee experience is a plus.
• Is curious, proactive, and comfortable evaluating new digital tools, technologies, and partner capabilities.
• Communicates clearly, manages stakeholders effectively, and leads projects with strong ownership and follow-through.
• Has passion for Ben & Jerry’s mission and values, and interest in using business as a force for good.

Nice To Haves

• Experience with Salesforce is a plus as Ben & Jerry’s evolves its customer data strategy.
• Multi-unit franchisee experience is a plus.

Responsibilities

• Develop and execute the digital marketing strategy for U.S. & Global Scoop Shops in partnership with Scoop Shop marketing team.
• Lead annual and quarterly planning, media briefs, campaign calendars, and digital activation plans.
• Represent Scoop Shop needs in national and global campaign planning and execution.
• Collaborate with Global Markets to share strategy, tactics, and learnings — and gather input from their own efforts.
• Lead the cross-functional evaluation, sourcing, and build-out of a next-generation loyalty program that deepens consumer engagement across Scoop Shops and, potentially, in-home consumption — partnering with Brand, Operations, Technology, Data, Consumer Insights, and Global teams to design a unified, scalable customer experience.
• Shape and help execute the Scoop Shop customer data strategy in partnership with Data and Marketing Technology teams — including integration of Salesforce, future POS data, catering data, and Olo order data into a unified consumer view.
• Partner with Marketing Technology and Data teams to bring a digital and business lens to system optimizations, capability enhancements, and partner roadmap opportunities — identifying and prioritizing initiatives that improve consumer experience, franchisee support, and marketing performance.
• Manage paid media investments across Meta, Google, TikTok, YouTube, Apple Maps, and emerging platforms via our media agency.
• Oversee in-app media investment with third-party delivery partners.
• Support growth across in-shop visits, cakes, catering, online ordering, delivery, and other digital commerce priorities.
• Monitor performance, optimize campaigns, and connect media activity to measurable business outcomes.
• Own key consumer-facing digital touchpoints, including websites, local listings, digital destinations, and platform experiences.
• Lead the relationship with Yext for website, listings, reviews, AI search, CMS, and locator experiences.
• Serve as a key stakeholder for Olo online ordering and other digital commerce platforms.
• Partner with digital and technology teams on platform enhancements, troubleshooting, rollouts, and future capability planning.
• Evaluate new tools and technologies that improve customer experience, franchisee support, or marketing effectiveness and reach.
• Serve as the primary digital marketing resource for franchisees, retail partners, and global markets.
• Act as the primary digital marketing point of contact for the Scoop Shop POS transition, translating technical change into clear guidance and enablement for franchisees while ensuring marketing, commerce, and data capabilities are ready on day one.
• Support new shop openings, transfers, listings management, local digital needs, platform troubleshooting, and best-practice guidance.
• Deliver digital enablement training and share scalable digital tools, learnings, and resources with U.S. and global partners.
• Provide day-to-day guidance on local strategy, digital marketing questions, and issue resolution.
• Connect marketing activities to sales, traffic, consumer behavior, and business results.
• Develop reporting, dashboards, performance recaps, and actionable recommendations for stakeholders.
• Serve as the digital commerce reporting point of contact and support monthly performance reviews.
• Use data to guide investment decisions, optimize campaigns, and identify opportunities for growth.
• Lead complex digital projects from planning through execution, including signature brand moments such as Free Cone Day, major product launches, and new technology rollouts.
• Represent Scoop Shops in cross-functional governance forums, product launch meetings, and operational review cadences.
• Work across Marketing, Digital Commerce, Technology, Finance, Analytics, Operations, Franchise teams, agencies, and external vendors to achieve objectives.
• Manage timelines, budgets, stakeholders, dependencies, and communication to drive successful outcomes.
• U.S. Scoop Shop digital marketing strategy and execution.
• Digital media planning, investment, budget management, and optimization.
• Retail digital budget, including the Franchisee Fund allocation plus incremental U.S. digital investment.
• Digital property oversight — websites, local listings, locator, and digital customer experiences (led through Yext).
• Digital commerce support for in-shop, cakes, catering, online ordering (Olo), and third-party delivery.
• Email marketing strategy, segmentation, automations, and optimizations via our CRM platform.
• Local marketing partner relationship for franchisee-level activation.
• Agency, vendor, technology partner, and platform relationship management.
• Franchisee digital support, guidance, and enablement.
• Marketing performance reporting, data insights, and business impact analysis.
• Representation of Scoop Shop needs in broader brand, global, and technology initiatives.

Benefits

• Market-competitive pay and performance related rewards
• Flexible ways of working
• Support for health, wellbeing and life outside of work
• Time off to rest and recharge
• Ongoing learning and development opportunities
• Medical, dental and (where applicable) vision coverage
• Health and wellbeing support, including employee assistance programs and wellness initiatives
• Health-related savings and spending accounts
• Retirement savings programs with a competitive matching plan
• Additional employee perks (e.g., corporate discounts, commuter or learning support)
• Bonus eligible
• Health insurance (including prescription drug, dental, and vision coverage)
• Retirement savings benefits
• Life insurance and disability benefits
• Parental leave
• Sick leave
• Paid vacation and holidays
• Numerous voluntary benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level