Retail Apparel Merchandiser (Brand Field Representative)
About The Position
As a TRUEWERK Brand Field Representative, you’ll own in-store execution and retail performance across your territory, working closely with retail teams and customers to build brand awareness and drive sell-through. You’ll ensure a consistent and compelling brand experience across retail partners while gathering insights that inform wholesale strategy and brand growth. Interest in the skilled trades and a passion for performance workwear are key to success in this role. This position is ideal for someone who is passionate about storytelling, thrives in a dynamic retail environment, loves travel, and enjoys building relationships that drive brand loyalty and customer engagement. This is a field-based role requiring up to 75% travel across Wisconsin, Minnesota, Illinois, Iowa, and Michigan, with periodic travel to TRUEWERK’s Denver headquarters for seasonal launches.
Requirements
- Authentic enthusiasm for the TRUEWERK brand and performance workwear, with the ability to learn and clearly communicate product features and benefits
- 3+ years of experience in brick-and-mortar retail management or brand representative roles
- Working knowledge of retail store operations, including merchandising to planograms and building and installing retail displays
- Experience engaging retail shoppers and presenting to small groups in training or business settings
- Must have a dependable vehicle, valid driver’s license, and ability to lift up to 25 lbs frequently and 50 lbs occasionally
- Must be based near Madison or Milwaukee and able to travel up to 75% regionally
Nice To Haves
- Familiarity with, a passion for, or personal experience with skilled trades
- Experience representing products in apparel, workwear, outdoor, or tool industries, with a focus on product features and use cases
- Comfortable with MacOS (Apple Macbook), Google Workspace, Zoom, Slack, and CRM/POS systems
Responsibilities
- Own in-store execution across assigned territory, including store visits, merchandising, and new store launches while maintaining TRUEWERK brand standards
- Monitor inventory, sell-through, and in-store conditions to identify gaps and drive actions that improve retail performance
- Gather and share field insights, including customer feedback, product performance, and competitive landscape
- Build and maintain strong relationships with store managers and associates to support sell-through and optimize assortment, placement, and overall account performance
- Collaborate with retail partners and internal stakeholders to communicate store needs, risks, and opportunities
- Serve as the in-store brand ambassador, engaging customers and associates to drive awareness and product understanding
- Conduct Tech Talks to educate store associates on product features, benefits, use cases, and brand story
- Develop and grow a network of in-store advocates (Werk Crew Community) to extend brand presence and drive consistent execution
Benefits
- Employer-paid medical (HDHP & PPO options) and dental plans
- Optional vision, pet, accident, cancer, critical illness, and hospitalization insurance
- Company-sponsored life, AD&D, short-term disability, and long-term disability coverage
- Affordable coverage for dependents and domestic partners
- HSA with monthly employer contribution
- FSA, dependent care, and commuter spending accounts
- Employee Assistance Program (free mental health, financial, and legal counseling)
- Professional development reimbursement program
- Volunteer and community-building opportunities
- 401(k) with company match
- Monthly hybrid work stipend
- Hybrid work environment (with great snacks!)
- Annual performance bonus
- Unlimited PTO policy and paid company holidays
- Free workwear for you and discounts for friends and family!
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
