Brand Field Representative – Apparel

Truewerk•Milwaukee, WI

3h•$50,000 - $55,000•Hybrid

About The Position

At TRUEWERK, craftsmanship is a mindset applied to every endeavor, valuing precision, discipline, and excellence. They provide high-performance gear for skilled physical workers, meticulously designing, testing, and refining products. Serving customers across the U.S. and Canada through various channels, TRUEWERK is a growing company with about 50 employees, grounded in performance, integrity, and continuous improvement. As a Brand Field Representative, you will manage in-store execution and retail performance in your territory, collaborating with retail teams and customers to enhance brand awareness and sales. This role involves ensuring a consistent brand experience, gathering market insights, and is suited for someone passionate about storytelling, dynamic retail, travel, and building relationships. Interest in skilled trades and performance workwear is crucial. This is a field-based role requiring significant travel across Wisconsin, Minnesota, Illinois, Iowa, and Michigan, with occasional trips to Denver headquarters.

Requirements

Authentic enthusiasm for the TRUEWERK brand and performance workwear, with the ability to learn and clearly communicate product features and benefits
3+ years of experience in brick-and-mortar retail management or brand representative roles
Working knowledge of retail store operations, including merchandising to planograms and building and installing retail displays
Experience engaging retail shoppers and presenting to small groups in training or business settings

Nice To Haves

Familiarity with, a passion for, or personal experience with skilled trades
Experience representing products in apparel, workwear, outdoor, or tool industries, with a focus on product features and use cases
Comfortable with MacOS (Apple Macbook), Google Workspace, Zoom, Slack, and CRM/POS systems

Responsibilities

Own in-store execution across assigned territory, including store visits, merchandising, and new store launches while maintaining TRUEWERK brand standards
Monitor inventory, sell-through, and in-store conditions to identify gaps and drive actions that improve retail performance
Gather and share field insights, including customer feedback, product performance, and competitive landscape
Build and maintain strong relationships with store managers and associates to support sell-through and optimize assortment, placement, and overall account performance
Collaborate with retail partners and internal stakeholders to communicate store needs, risks, and opportunities
Serve as the in-store brand ambassador, engaging customers and associates to drive awareness and product understanding
Conduct Tech Talks to educate store associates on product features, benefits, use cases, and brand story
Develop and grow a network of in-store advocates (Werk Crew Community) to extend brand presence and drive consistent execution

Benefits

Employer-paid medical (HDHP & PPO options) and dental plans
Optional vision, pet, accident, cancer, critical illness, and hospitalization insurance
Company-sponsored life, AD&D, short-term disability, and long-term disability coverage
Affordable coverage for dependents and domestic partners
HSA with monthly employer contribution
FSA, dependent care, and commuter spending accounts
Employee Assistance Program (free mental health, financial, and legal counseling)
Professional development reimbursement program
Volunteer and community-building opportunities
401(k) with company match
Monthly hybrid work stipend
Hybrid work environment (with great snacks!)
Annual performance bonus
Unlimited PTO policy and paid company holidays
Free workwear for you and discounts for friends and family!