Retail Account Manager

Face Reality

4h•$95,000 - $100,000•Hybrid

About The Position

Face Reality is seeking a high-performing, relationship-driven Retail Account Manager (RAM) to lead growth and execution across key strategic and national accounts within the professional and medical channels. This role sits at the intersection of account management, field execution, and retail sell-through strategy, ensuring our partners successfully drive both backbar adoption and retail conversion. The RAM will act as a critical bridge between National/Strategic Accounts, Business Development, Education, and Field Teams, delivering a best-in-class partner experience while accelerating revenue growth across assigned accounts.

Requirements

5–8+ years of experience in B2B sales, account management, or field sales within skincare, aesthetics, or beauty
Valid Esthetician or Cosmetology license
Valid drivers license
Strong experience driving retail performance and/or multi-location account growth
Proven ability to manage complex accounts and influence cross-functional stakeholders
Ability to travel up to 75%
Highly organized with strong analytical and problem-solving skills
Energetic, self-starter mindset with a passion for skincare and partner success

Nice To Haves

Experience in education-driven selling environments (esthetician, facial bar, or clinical preferred)

Responsibilities

Own and execute account plans across assigned strategic partners (e.g., national facial bars, multi-location clinics, and key pro accounts)
Identify and drive opportunities for revenue growth, SKU expansion, and increased average order value (AOV)
Analyze sales performance, sell-through trends, and account behavior to inform strategy and action plans
Drive retail performance at the door level through education, merchandising guidance, and promotional strategy
Reinforce “own the backbar to win retail” by ensuring strong adoption of core systems and regimen-based selling
Partner with Education to execute Train-the-Trainer (TTT), in-person trainings, and virtual learning programs that support sell-through
Build strong relationships with key stakeholders including founders, operators, lead estheticians, and field leadership
Conduct account visits, business reviews (QBRs), and in-field + virtual trainings to drive alignment and accountability
Support new door openings with strong onboarding, opening orders, and launch execution
Plan and execute product launches, promotions, and seasonal campaigns to drive incremental revenue
Partner cross-functionally (Sales, Marketing, Education, Operations) to ensure seamless rollout and execution
Monitor and adjust strategies based on performance, feedback, and market trends
Partner closely with National Accounts Manager to align on account strategy
Act as a voice of the customer internally—sharing insights, opportunities, and risks
Support broader team initiatives including CRM excellence, pipeline visibility, and process adherence