Responsable Marketing Commercial

Beaulieu International Group•Vale, CA

3d•Hybrid

About The Position

We are looking for someone who enjoys transforming a product strategy into a concrete commercial plan and who knows how to advance market launch by rallying the right teams around the right initiatives. Do you want to play a key role in launching new products, market launch efficiency, and commercial performance? Are you stimulated by Go-to-Market, sales tools, retailer programs, and the in-store customer experience? Then this position is for you! Beaulieu is a family-sized company within a large international group. For over 70 years, we have been developing, manufacturing, and selling quality floor coverings such as carpet, sheet vinyl, laminate, and engineered wood. Investment in research and development, strong business relationships, and a team of talented employees are the factors that have allowed Beaulieu to position itself as a trendsetter in the industry. Beaulieu is much more than that! It's a talent factory! People find more than just a job here; they discover a world of possibilities and benefits. Whether you are experienced or not, from here or elsewhere, everyone can find their place at Beaulieu! Do you want the opportunity to specialize, build an exciting career, and contribute to a company from our community? We need your talents!

Requirements

Hold a bachelor's degree in business administration, marketing, commerce, communications, product management, or a relevant field.
Possess at least 5 years of relevant experience in trade marketing, commercial marketing, brand management, market launch, B2B sales, product management, or a comparable role.
Have experience in developing Go-to-Market plans, sales tools, retailer programs, product launches, or commercial initiatives.
Have a good understanding of market launch issues, distribution channels, merchandising, and sales support.
Know how to transform product strategies into commercial plans, sales tools, and concrete initiatives.
Demonstrate good business judgment and the ability to formulate recommendations considering the market, sales, customers, and profitability.
Be comfortable collaborating with multiple teams in a multidisciplinary environment.
Be available for travel in Canada, as required by the role.
Master French and English to collaborate with internal teams, clients, partners, and suppliers.

Nice To Haves

Experience in the manufacturing sector, construction materials, interior finishing products, floor coverings, or a comparable B2B environment is a significant asset.

Responsibilities

Develop commercialization strategies and Go-to-Market plans for categories and new products.
Define market launch approaches based on channels, segments, customers, and commercial priorities.
Develop commercial launch plans in collaboration with product management, sales, marketing, and relevant teams.
Develop sales support tools, arguments, presentations, guides, and necessary materials for sales teams.
Design and deploy programs for retailers, distributors, and commercial partners.
Analyze the performance of launches, programs, and market launch initiatives to recommend necessary adjustments.
Define directions related to physical market launch tools, merchandising, and in-store product experience.
Collaborate with internal teams to ensure coherent, effective execution aligned with business priorities.
Perform all other related tasks.