Residency and Sales Counselor

Life Care Services•Calabasas, CA

21d

About The Position

The Residency and Sales Counselor drives occupancy through individual sales performance, lead management, personalized community tours, and relationship-building. Working with the sales team, the counselor provides exceptional customer service, supports budgeted performance, and promotes the community’s offerings. The position is for The Livelle, a new Life Plan/CCRC being developed in Woodland Hills within the City of Los Angeles and scheduled to open in 2028. The counselor responds promptly to inquiries, conducts tours tailored to prospective residents’ needs, coordinates department-head participation when appropriate, explains fee structures and assessment processes, and follows up with prospects and families. The role also supports marketing events, provides compassionate guidance through the decision-making process, helps facilitate move-ins, maintains accurate Salesforce records, and prepares sales reports and metrics as directed by the Director of Marketing & Sales. The position may require occasional evening, weekend, or holiday work. Travel frequency is 0–10%. Estimated salary is $66,000–$82,000, with actual pay determined by factors including skills, qualifications, and experience. A post-offer background check, including references, is required.

Requirements

Associate’s degree required.
At least 2 years of customer service, sales, or administrative experience required.
Strong communication and interpersonal skills, including the ability to build rapport and conduct presentations.
Detail-oriented, with excellent organizational and time-management skills.
Proficient in Microsoft Office Suite, including Word, Excel, and Outlook, and able to learn Salesforce software.
Positive, empathetic attitude and genuine desire to assist seniors and their families.
Ability to handle confidential information with professionalism and discretion.
Flexibility to work occasional evenings, weekends, or holidays as required.

Nice To Haves

Bachelor’s degree preferred.
Experience in senior living, healthcare, or hospitality preferred.

Responsibilities

Respond promptly to inquiries to ensure speed to lead.
Conduct personalized community tours that demonstrate how the community can meet each prospective resident’s needs.
Identify when department heads should participate in tours and coordinate schedules effectively.
Clearly explain fee structures and the benefits of prospective residents’ choices.
Explain physical and financial assessment processes and help coordinate necessary interviews.
Follow up regularly with prospective residents and families to address concerns and provide updates.
Maintain accurate records of interactions in Salesforce.
Use the LCS ExSell training checklist and apply SalesFIRST Sales Standards in the sales process.
Identify and participate in marketing events, open houses, and special activities promoting the community.
Coordinate and prepare for events, including setup, guest registration, and tours.
Distribute marketing materials and provide information to prospective residents and referral sources.
Provide personalized, compassionate, and professional support to prospective residents and families during their decision-making process.
Collaborate with internal teams to facilitate smooth move-ins for new residents.
Address questions or concerns and escalate them to the Director, Marketing and Sales as needed.
Prepare reports and track sales metrics as directed by the Director of Marketing & Sales.
Perform other duties and responsibilities as assigned.