Residency and Sales Counselor

Life Care Services•Calabasas, CA

21d•$66,000 - $82,000

About The Position

The Residency and Sales Counselor drives occupancy through individual sales performance, lead management, personalized community tours, and relationship building. This role works collaboratively with the sales team to provide exceptional customer service, achieve budgeted performance, and promote the community’s offerings. The position is for The Livelle, a new Life Plan/CCRC being developed in Woodland Hills within the City of Los Angeles and scheduled to open in 2028. The counselor responds promptly to inquiries, conducts personalized tours, explains fee structures and assessment processes, coordinates interviews and department participation, and regularly follows up with prospective residents and families. The role also supports marketing events and outreach, assists prospective residents through the decision-making process, collaborates with internal teams on move-ins, maintains Salesforce records, and prepares sales reports and metrics as directed by the Director of Marketing & Sales.

Requirements

Associate’s degree required.
At least 2 years of customer service, sales, or administrative experience required.
Strong communication and interpersonal skills, including the ability to build rapport and conduct presentations.
Detail-oriented, with excellent organizational and time-management skills.
Proficient in Microsoft Office Suite (Word, Excel, Outlook) and able to learn Salesforce software.
Positive, empathetic attitude and a genuine desire to assist seniors and their families.
Flexibility to work occasional evenings, weekends, or holidays as required.
Ability to handle confidential information with professionalism and discretion.

Nice To Haves

Bachelor’s degree preferred.
Experience in senior living, healthcare, or hospitality preferred.

Responsibilities

Respond promptly to inquiries to ensure speed to lead.
Conduct personalized community tours that demonstrate how the community can meet prospective residents’ needs; coordinate schedules with department heads when needed.
Explain fee structures and the physical and financial assessment processes, and help coordinate necessary interviews.
Follow up regularly with prospective residents and families to address concerns and provide updates.
Maintain accurate records of interactions in Salesforce.
Use the LCS ExSell training checklist and apply SalesFIRST Sales Standards in the sales process.
Identify and participate in marketing events, open houses, and special activities promoting the community.
Coordinate and prepare for events, including setup, guest registration, and tours.
Distribute marketing materials and provide information to prospective residents and referral sources.
Provide personalized, compassionate, and professional support to prospective residents and families during the decision-making process.
Collaborate with internal teams to facilitate smooth move-ins for new residents.
Address and escalate questions or concerns to the Director, Marketing and Sales as needed.
Prepare reports and track sales metrics as directed by the Director of Marketing & Sales.
Perform other duties and responsibilities as assigned.