Research Analyst, Market Strategy & Understanding

Ipsos•Toronto, ON

2d•CA$55,000•Hybrid

About The Position

The Market Strategy & Understanding (MSU) Service Line performs strategic research to deliver contextual understanding to help clients navigate dynamic markets. Our offer portfolio consists of strategic brand research as well as category & consumer fundamentals. We work with clients to understand the size and composition of a market as well as the segments/profiles/demand spaces therein. We also specialize in brand equity, brand assets, brand stretch and open category opportunities (e.g. whitespace). Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!

Requirements

Bachelor’s Degree
Outstanding verbal and written communication skills
Excellent problem solving, critical thinking and analytical skills
Proactive, “can do” attitude
High attention to detail: ability to balance overall project goal with key milestones and tasks
Strong curiosity about the technology industry and comfort keeping up with rapidly evolving products, platforms, and consumer trends
Advanced proficiency with MS Office Suite; specifically, PowerPoint and Excel
Self-starter with superior organization skills who thrives in a deadline driven environment
Ability to juggle multiple projects and diplomatically respond to conflicting needs

Nice To Haves

Project management and/or market research experience an asset
Bilingual an asset, but not required.

Responsibilities

Manage the launching and ongoing maintenance of research studies
Creation and maintenance of technical specifications in proprietary software for study questionnaires
Quality check study questionnaires & perform in-depth quality checks at every stage of the process
Liaising with our internal data collection teams, coding & data processing teams
Perform data verification
Identify and solve project issues as they arise