Research Analyst

Purple Strategies•Alexandria, VA

8d•Hybrid

About The Position

The Research Analyst is responsible for fielding and analyzing quantitative surveys and coordinating qualitative research, as well as working with non-traditional data sources including earned and paid media and desk research. The ideal candidate will love exploring and analyzing data, revel in uncovering hidden insights or trends, and have strong communications skills to turn data findings into meaningful client reports.

Requirements

Bachelor’s degree with recommended 1+ years of experience or exposure to political, market research, and/or consumer research.
Comfort using AI tools to work more efficiently and automate routine tasks, paired with the judgment to critically evaluate AI-generated output and distinguish high-quality, well-sourced work from generic or unreliable “slop.”
Strong organizational, writing, communication and time management skills.
Ability to follow direction and incorporate feedback; exceptional attention to detail.
Ability to prioritize own work effectively and adapt to changing situations and a fast-paced environment.
A passion for exploring and analyzing data, and uncovering hidden insights or trends.
Proficiency with PowerPoint, Excel and Word

Nice To Haves

Experience with corporate reputation or crisis work is a plus.
statistical software such as R, SPSS or Marketsight a plus.
Familiarity with digital and media intelligence platforms such as Quid, Cision, Quorum or Critical Mention is also a plus.

Responsibilities

Quantitative Research management
Questionnaire drafting and development
Developing sampling and weighting plans
Supporting data gathering/fieldwork, including vendor management
Creating banners, tables, charts/data visualizations, and slides
Preparing PowerPoint reports and memos of key insights
Qualitative Research Management
Managing focus group scheduling and recruitment
Contributing to screeners and discussion guides, and preparing hand-outs and materials
Coordinating transcripts and recordings, selecting representative quotes, identifying key themes
Syndicated, public and social data exploration
Completing secondary and desk research to support research design and analysis
Contributing to digital listening tasks including creating searches, using dashboards, reporting and monitoring
Integrating social media, earned media and opinion data and other information into a comprehensive insights framework
Social insights gathering and reporting for a portfolio of client engagements, business development and firm marketing
Building proficiency in Purple’s digital research and monitoring tools, including Quid, Cision, Quorum and Critical Mention
Working as part of Purple’s integrated client teams to deliver insights that help achieve key client goals
Other special projects, including supporting work on the Purple Pulse Survey