Research Analyst

iHeartMedia • Chicago, NY

8d • Hybrid

About The Position

The Research Analyst provides quantitative and qualitative research insights to support our sales and marketing teams. Working within a multi-functional team, the position offers the ability to work within a fast-paced, exciting company that is at the forefront of the growing audio landscape, including radio, streaming audio, digital and podcasting. This position provides opportunities to further develop and learn new skills across all facets of marketing and media research, including syndicated research, primary research projects, and advertising effectiveness studies, working across a mix of categories and brands. This is a great opportunity for someone who wants a chance to be at the forefront of measurement in a rapidly evolving industry.

Requirements

• Experience with media research and software programs, including Nielsen Audio, Scarborough, MRI-Simmons, ACT 1, Media Monitors, Media Radar, and comScore is desired
• Knowledge in custom study process including project methodology, questionnaire development, sample collection, and data analysis
• Prior exposure to vendors such as DISQO, Dynata, and Nielsen
• Proficiency with Excel and PowerPoint is a must
• Proficiency with other statistics and analytics resources is a plus
• Strong combination of analytical aptitude and creative problem-solving skills
• Excellent interpersonal skills
• Ability to articulate our “story” across assets, platforms, and audiences
• Strong versatility and ability to handle multiple types of assignments
• Attention to detail and accuracy
• Ability to work with ambiguity, changing priorities, and a continual sense of urgency
• A passion for research and interest in developing research career
• Bachelor's degree or above
• Respect for others and a strong belief that others should do this in return
• Business insight and ability to apply general knowledge of business
• Individual accountability and understanding of when to seek guidance
• Skills managing assigned projects to completion using instruction, guidance, and direction
• Skills to solve problems within standardized procedures and practices
• Ability to communicate straightforward information in a digestible manner and an understanding of when to ask questions in order to validate understanding
• Understanding of impact of own decisions
• General understanding of business principles

Responsibilities

• Utilize primary and syndicated research tools to provide quantitative and qualitative data for prospective and current advertisers
• Create insightful data driven presentations that meet the needs and objectives of internal sales teams, agencies, and clients
• Fulfill ad-hoc sales research requests across a variety of data types, including audience metrics, consumer insights, competitive advertising spend, targeting, and overall marketplace trends
• Help with strategy and execution of custom ad effectiveness projects for a large portfolio of accounts in a variety of categories, including, but not limited to, auto, travel, and entertainment/media
• Handle brand lift studies, including methodology design, survey development, data analysis, and presenting results
• Utilize attribution measurement tools to evaluate and optimize campaign performance
• Educate and partner with marketing and sales staff on how best to utilize the quantitative and qualitative analytics provided

Benefits

• Employer sponsored medical, dental and vision with a variety of coverage options
• Company provided and supplemental life insurance
• Paid vacation and sick time
• Paid company holidays
• A Spirit day to encourage and allow our employees to more easily volunteer in their community
• A 401K plan
• Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
• A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level