Relationship Specialist

VyStar Credit Union•Yulee, FL

About The Position

The Relationship Specialist provides high-quality member experiences in person and by phone, building consumer and business relationships by identifying member needs and positioning appropriate VyStar financial solutions. The role involves explaining VyStar’s value proposition, educating members about financial goals and options, and proactively supporting members through personalized service and follow-up. The specialist handles member transactions and account services, opens accounts, processes loan applications, makes referrals, and engages in outbound calls to generate booked sales. The position also requires sound judgment, professionalism, regulatory compliance, risk awareness, and participation in credit union initiatives and community service.

Requirements

High school diploma or GED.
Ability to process transactions and requests accurately.
Excellent listening, verbal, and written communication skills.
Proficiency with the Internet and Microsoft Office.
Outgoing personality and a strong desire to help people.
Professional appearance and attitude.
Ability to handle multiple tasks in a fast-paced environment.
Strong critical-thinking and decision-making abilities.
Strong communication skills and a genuine passion for sales.
May need to stand throughout the entire shift to assist members or staff.
May exert up to 20 pounds of force occasionally, and/or a negligible amount of force constantly, to lift, carry, push, pull, or otherwise move objects.

Nice To Haves

Associate’s degree preferred.
Previous sales and/or customer service experience preferred, preferably at a financial institution.
Community service or military service experience preferred.
Experience asking questions, offering recommendations, and making referrals preferred.

Responsibilities

Provide welcoming, high-quality member experiences in person and by phone, and strengthen relationships through conversations and effective cross-selling.
Identify member cues, ask open-ended discovery questions, and determine consumer and business needs.
Explain and appropriately position consumer and business deposit, credit, insurance, and investment solutions.
Handle personal and business account transactions, open accounts, and process loan applications.
Explain basic credit and savings options and refer members to specialists for complex business products, mortgages, investments, and insurance.
Provide account maintenance, notary, wire transfer, savings bond redemption, safe deposit box, fraud claim, and credit card dispute services.
Support and participate in credit union initiatives and campaigns.
Use sound judgment and discretion within established limits and guidelines, and work with relative independence.
Maintain integrity, trustworthiness, professionalism, and a positive attitude with members and partners.
Resolve member problems independently when possible and escalate complex concerns.
Demonstrate VyStar’s Standards of Excellence, Behaviors of Excellence, Being Unbelievable, and Great 8 Member Service Commitments.
Lead by example through community service that supports the VyStar brand.
Use available relationship-building and documentation tools to provide comprehensive follow-up and proactive, personalized service.
Make outbound calls to understand member needs, offer comprehensive product and service solutions, and generate booked sales.
Address objections effectively while educating members about VyStar offerings.
Identify, assess, manage, and report risks within the role, and safeguard operations while complying with regulatory requirements.
Perform other duties as assigned.