Regional Wine Sales & Business Development Manager

Greenhouse Agency•New York, NY

5d•Hybrid

About The Position

We are seeking an experienced wine / beverage alcohol industry professional to support the continued growth of our portfolio across key markets. This role is intentionally designed to be flexible, allowing us to identify the right individual whose strengths align with our long-term vision. The ideal candidate combines a passion for wine with strong relationship-building, sales, and market development capabilities. This individual will serve as a key ambassador for our brands, helping expand distribution, strengthen on- and off-premise partnerships, support consumer engagement initiatives, and elevate brand awareness within the wine community. This is an opportunity for someone who enjoys being in the market, developing meaningful industry relationships, and contributing to the growth of a respected winery portfolio.

Requirements

5+ years of wine industry experience in sales, business development, winery operations, distributor management, or related roles.
Strong knowledge of New York and California wine regions, varietals, producers, and market dynamics.
Experience working with distributors, wholesalers, retailers, restaurants, and hospitality accounts.
Demonstrated ability to build and maintain long-term customer relationships.
Strong presentation, communication, and storytelling skills.
Ability to work independently while managing multiple priorities.
Entrepreneurial mindset with a hands-on approach to problem-solving and market development.
Proficiency with Microsoft Office Suite and CRM systems.
Willingness and ability to travel as needed.

Nice To Haves

Existing relationships within the New York wine trade highly preferred.
WSET, Court of Master Sommeliers, CSW, or similar wine certification preferred.
Experience representing premium, luxury, or boutique wine brands.
Knowledge of direct-to-consumer sales, wine clubs, membership programs, and hospitality-driven wine experiences.
Experience working across multiple markets or regions.

Responsibilities

Develop and execute market growth strategies to increase distribution, placements, and revenue.
Identify and secure new business opportunities across on-premise and off-premise accounts.
Build and maintain relationships with retailers, restaurants, distributors, hospitality groups, and key industry stakeholders.
Conduct regular market visits and account calls to drive sales performance and brand visibility.
Develop tailored sales presentations and programs aligned with customer objectives.
Track sales activity, account performance, and market opportunities.
Support the growth and expansion of membership and direct-to-consumer initiatives.
Provide operational oversight and support for key business initiatives as needed.
Partner with distributor sales teams to execute market initiatives and achieve growth objectives.
Conduct ride-alongs, trainings, and market work-withs to support distributor engagement.
Ensure effective execution of sales programs, promotional initiatives, and product launches.
Maintain strong communication with key accounts and distributor partners.
Serve as a brand ambassador for the winery portfolio.
Host wine tastings, wine dinners, consumer events, trade events, and educational programs.
Support marketing initiatives designed to increase brand awareness and consumer engagement.
Represent the winery at industry events, trade shows, and community functions.
Assist with content creation, storytelling, and customer engagement efforts when appropriate.
Monitor market trends, competitive activity, and emerging opportunities.
Provide recommendations on pricing, product positioning, and market expansion opportunities.
Maintain a strong understanding of regional wine trends and consumer preferences.
Share insights and feedback to support strategic business decisions.
Provide leadership, mentorship, and general oversight for team members and membership-related initiatives.
Support operational planning, customer engagement efforts, and cross-functional business objectives.
Assist with administrative responsibilities and special projects as needed.