Regional VIP Lead, Southeast Market

Betr

1d • Remote

About The Position

Betr is seeking a commercially driven, player-obsessed Regional VIP Lead to manage VIP acquisition and growth in the Southeast market, with a focus on Florida and Georgia. This role involves identifying, attracting, and developing VIP relationships throughout their entire lifecycle, from initial contact to long-term loyalty and maximizing lifetime value. The successful candidate will build a VIP player base from the ground up and act as the primary representative of Betr in their designated market.

Requirements

• 2–5 Years of Relevant Experience in Online Gaming, Casino Hosting, VIP Account Management, or Player Development.
• Proven Outbound Hunter with a track record of identifying, pursuing, and closing high-net-worth relationships.
• Strong regional connections and understanding of where high-value players socialize and attend events.
• Sharp commercial instincts, understanding of bonus investment and expected returns.
• High Emotional Quotient (EQ) and strong communication skills for building trust with high-net-worth individuals and navigating sensitive situations.
• Data literate, comfortable reading player reports, CRM dashboards, and profitability data.
• Self-directed and accountable, thriving in a remote and independent work environment.
• Genuine passion for casino games and sports betting, understanding of premium gaming experiences.

Nice To Haves

• An existing book of high-value iGaming or casino players that can be activated immediately.
• Deep knowledge of the regional gaming landscape.
• Experience with reinvestment rate calculations.
• Experience working a regional territory for a sportsbook, online casino, or land-based casino marketing team.

Responsibilities

• Proactively identify, target, and recruit new high-value players in the assigned region through direct outreach, referral networks, local events, and community presence.
• Develop relationships with introducers, affiliates, and existing players to generate VIP referrals and accelerate pipeline growth.
• Manage a dedicated book of high-value players with personalized, multi-channel outreach (SMS, phone, email) to drive engagement and loyalty.
• Oversee bonusing for assigned players, rewarding desired behaviors, managing reinvestment rates, and protecting company margins.
• Act as the 'Voice of the Player' by advising the product team on game providers, high-limit titles, and features to enhance the VIP experience.
• Partner with the Head of Retention to build and refine the VIP lifecycle, from onboarding to loyalty milestones.
• Analyze player activity to align bonuses with Theoretical Win and actual play behavior.
• Systematically collect player insights on site UX/UI and competitor offerings, translating feedback into actionable intelligence for Retention and Product teams.
• Monitor player health, track activity drops, and implement proactive reactivation strategies.
• Own and exceed regional revenue KPIs, including VIP acquisition, active player count, NGR contribution, and market share.
• Ensure all player interactions and incentives comply with regulatory standards, responsible gaming protocols, and internal policies.

Benefits

• Equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.
• Fostering a collaborative culture.
• Opportunity to shape the future of sports entertainment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed