CORP - Regional Specialist, Organic Cont

Lennar • Tampa, FL

3d

About The Position

The Regional Organic Content Specialist manages non-paid digital content across 3–4 assigned homebuilding divisions, including content on Meta, LinkedIn, TikTok, YouTube, and Google Business Profiles. The role plans, creates, and publishes timely, relevant, locally resonant content using corporate templates, aligning regional audiences and priorities with national brand goals. It analyzes performance and adapts content strategies to improve visibility, support community engagement, and strengthen regional brand equity. The specialist partners with local and national teams to ensure organic content contributes to broader business objectives.

Requirements

• Bachelor of Science or Arts degree, or equivalent; a high school diploma or GED is also listed as required.
• 2–4 years of experience.
• Proven work experience as a Social Media Content Coordinator.
• Computer skills and competencies.
• Strong organizational and time-management skills, including the ability to manage multiple deadlines across different job types.
• Knowledge of Microsoft Office applications.
• Knowledge of Canva.

Nice To Haves

• Knowledge of Meta and social sites.
• Knowledge of Sprinkler.

Responsibilities

• Lead organic content execution across Facebook, Instagram, LinkedIn, TikTok, and YouTube, aligning content with regional business goals and national brand positioning.
• Develop and oversee content creation workflows, using Canva templates, guiding messaging, sourcing visuals, managing legal approvals, and optimizing publishing cadence through Sprinklr.
• Monitor, analyze, and engage with audiences as the voice of the brand, fostering community connection and managing reputation in a timely, brand-consistent manner.
• Develop tailored organic campaigns to support division-level priorities, events, and promotions.
• Plan content in Air Table and partner with the Regional Campaign Manager to prioritize messaging and maintain cross-channel alignment.
• Oversee regional asset libraries, keeping photography and creative assets in Crooze current, brand-compliant, and accessible to marketing partners.
• Apply Lennar’s visual and messaging standards, communicate updates, and educate partners as needed.
• Review organic channel performance and interpret engagement, reach, and follower-growth trends to guide content direction and strategy.
• Recommend improvements to content mix, post timing, and channel tactics.
• Optimize Google Business listings for Welcome Home Centers and communities to ensure accurate representation and improve local search visibility.
• Lead review-response strategy through timely, personalized community engagement that supports brand reputation and local presence.

Benefits

• Medical, dental, and vision coverage.
• 401(k) Retirement Plan with a dollar-for-dollar company match up to 5%.
• Paid parental leave.
• Associate Assistance Plan.
• Education Assistance Program.
• Adoption assistance up to $30,000.
• Up to three weeks of vacation annually from the date of hire.
• Holiday, sick leave, and personal day policies.
• New Hire Referral Bonus Program.
• Home Purchase Discounts.
• Everyone’s Included Day.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level