CORP - Regional Specialist, Organic Cont

Lennar • Tampa, FL

2d

About The Position

The Regional Organic Content Specialist is a strategic driver of Lennar’s organic digital presence within three to four assigned homebuilding divisions. The role manages non-paid content across social media and local search platforms, ensuring timely, relevant, locally resonant content aligns with national brand goals and engages regional audiences. The specialist plans and creates content using corporate templates, analyzes performance, and adapts strategies to improve visibility, support community engagement, and strengthen regional brand equity. The role partners with local and national teams to contribute to broader business objectives.

Requirements

• Bachelor of Science or Arts degree or equivalent required; a high school diploma or GED is also listed as required.
• Minimum 2–4 years of experience required.
• Proven work experience as a Social Media Content Coordinator.
• Computer skills and competencies required.
• Strong organizational and time-management skills, including the ability to manage multiple deadlines across various job types.
• Knowledge of Microsoft Office applications required.
• Knowledge of Canva required.

Nice To Haves

• Knowledge of Meta and social sites.
• Knowledge of Sprinkler.

Responsibilities

• Lead organic content execution across Facebook, Instagram, LinkedIn, TikTok, and YouTube, aligning content with regional business goals and national brand positioning.
• Develop and oversee content creation workflows using Canva templates; guide messaging, source visuals, manage legal approvals, and optimize publishing cadence through Sprinklr.
• Monitor, analyze, and engage with audiences as the brand’s voice, fostering community connection and managing reputation in a timely, brand-consistent manner.
• Develop tailored organic campaigns to support division-level priorities, events, and promotions.
• Plan content in Air Table and partner with the Regional Campaign Manager to prioritize messaging and ensure cross-channel alignment.
• Oversee regional asset libraries, keeping photography and creative assets in Crooze current, brand-compliant, and accessible to marketing partners.
• Apply Lennar’s visual and messaging standards, communicate updates, and educate partners as needed.
• Review organic channel performance, interpret engagement, reach, and follower-growth trends, and use findings to shape content direction and strategy.
• Recommend ways to optimize content mix, post timing, and channel tactics for target audiences.
• Optimize Google Business listings for Welcome Home Centers and communities to ensure accurate representation and improve local search visibility.
• Lead review response strategy through timely, personalized community engagement that maintains brand reputation and strengthens local presence.

Benefits

• Medical, dental, and vision insurance.
• 401(k) retirement plan with a dollar-for-dollar company match up to 5%.
• Paid parental leave.
• Associate Assistance Plan.
• Education Assistance Program.
• Adoption assistance up to $30,000.
• Up to three weeks of vacation annually from the date of hire.
• Holiday, sick leave, and personal day policies.
• New Hire Referral Bonus Program.
• Home Purchase Discounts.
• Everyone’s Included Day.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level