Regional Social Media Specialist – New Hampshire
About The Position
Group 1 Automotive is hiring a Regional Social Media Specialist to manage short-form video, community engagement, and online reputation for four New Hampshire dealerships. The specialist rotates among the stores weekly, filming vehicles, customers, and staff and turning the footage into consistent, on-brand content intended to increase engagement and showroom traffic. The role includes producing and publishing content across Instagram, TikTok, Facebook, YouTube, and LinkedIn; monitoring and responding to online interactions; and reporting weekly results to General Managers. The specialist also covers dealership events, including some evening and weekend events, and travels daily between the dealerships. The position pays $30.00–$32.00 per hour, based on experience.
Requirements
- Ability to create and adapt content for Instagram, TikTok, Facebook, YouTube, and LinkedIn.
- Experience in brand development, including identifying relevant trends and assessing whether they meet business standards.
- Proficiency with Canva, Adobe Creative Suite, and AI video tools such as Sora.
- Strong understanding of copyright, music licensing, privacy, and proper use of company logos and brand assets.
- A track record of growing brand and consumer awareness.
- Experience with online reputation management.
- Comfort hosting content on camera and directing people who are new to appearing on camera.
- Valid driver’s license and reliable transportation.
- Ability to stand, walk, and film outdoors on dealership lots in varied weather, and carry camera equipment.
Nice To Haves
- Experience in automotive, dealership, or multi-location retail marketing.
- A portfolio of short-form video work with shareable results.
Responsibilities
- Produce 8–10 videos per dealership each month, totaling approximately 30–40 across the region, plus 3–4 customer testimonials; repurpose content across stores when appropriate.
- Maintain a reliable weekly publishing schedule for each dealership.
- Review the previous week’s performance, send weekly content plans to General Managers, and collect priority vehicles to feature.
- Adapt content to each dealership’s brand and customer experience while following Group 1 standards.
- Film 2–4 priority new and pre-owned vehicles during each store visit, as well as customer delivery testimonials and staff spotlight videos.
- Host on-camera content when needed and encourage dealership staff to participate in videos.
- Coordinate dealership readiness before visits, including preparing vehicles and notifying staff and sales managers about deliveries to feature.
- Obtain signed consent forms from customers who choose to appear on camera.
- Edit videos, caption them, and schedule posts across Instagram, TikTok, Facebook, YouTube, and LinkedIn.
- Monitor account inboxes and respond to comments daily across all four dealerships.
- Escalate and help resolve negative reviews and comments, using General Manager input on responses.
- Send each General Manager a weekly recap of published content and results.
- Cover grand openings, charitable events, vehicle launches, and customer events at all four dealerships.
- Travel daily between the four New Hampshire dealerships.
- Work some evenings and weekends to cover dealership events.
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What This Job Offers
Job Type
Full-time
Education Level
No Education Listed
