Regional Sales Manager - North Georgia

Yancey Bros. Co.•Kennesaw, GA

2d•Onsite

About The Position

As the Regional Sales Manager for Rental, you will be accountable for the focused leadership of all outside rental sales representatives assigned to rent and sell new and used Caterpillar and Allied equipment, supplies, etc. to current and prospective customers in defined territory assignments. This position will also have direct responsibility for inside sales call center. RSM is responsible to research, establish, and drive ownership for the execution of sales strategies and plans that achieve overall objectives for territory participation and penetration.

Requirements

High school diploma plus 3-4 years dedicated experience in business-to-business inside sales or equivalent outside field sales required.
Minimum 6-8 years of combined work experience in sales, sales operations.
A minimum of 2-4 years of supervisory experience with dedicated people management responsibility required.
Solid understanding of construction equipment and / or experience in or around the construction industry with an understanding the commercial / industrial construction process preferred.
Dedicated rental experience in a heavy equipment or allied equipment environment very helpful.
Must have and maintain a driving record (MVR) which adheres to the company’s motor vehicle policy standards.
Proficiency with Microsoft Office applications (Excel, Word, PowerPoint);
Proficiency with CRM applications (salesforce.com) and related management system applications (Irents);
Refined customer relations, written, verbal, analytical, negotiation and interpersonal communication skills;
A refined “hands on” leadership style which is motivating and optimizes team effectiveness;
Ability to collaborate effectively with all levels of staff and management and mentor those who report through the position;
Ability to resolve customer service conflicts with professionalism and consistent application of company policy;
Ability to multi-task, prioritize work load, and effectively delegate in a fast-paced, detail and deadline oriented environment.
Acting in a safe manner
Exhibiting honesty and integrity
Acting in a fair and ethical manner
Team mentality
Delivering quality results
Embraces change / improvement
Exhibiting superior customer service skills
Exhibiting pride and ownership
Working with a sense of urgency
Exhibiting a winning attitude

Nice To Haves

Bachelor’s level degree in business, marketing, engineering, finance plus 1-3 years dedicated outside territory based sales and marketing experience preferred.

Responsibilities

Recruit, train, and develop the team for sales excellence leading the rental sales team to attain overall goals for market share, profit, and highest level customer experience.
Through strong and consistent field engagement, lead training and development, sales coverage planning, account development.
Prepare CRM reports, and lead periodic sales performance / KPI reviews that address market share and profit margin.
Communicate job expectations and foster a collaborative climate driving employee engagement
Ensure employees complete required compliance training including equipment safety, sales, and negotiation training
Enable the performance of those driving the rental sales to achieve sales growth and profitability goals.
Use rental sales activities within CRM (e.g. salesforce) to analyze sales results and marketing data to strategize methods to increase productivity and increase market share.
Oversee and approve rental rate variance, coverage, compensation, customer entertainment, sales materials and promotions, and territory assignments to maximize profitable sales.
Serve as a liaison between the rental sales team and branch managers to communicate needs and operational issues encountered in daily sales operations and to recommend solutions.
Manage demand forecasting for rental fleet adds to provide a well-managed inventory.
Coordinate and align joint sales activities with the company’s rental services and heavy rents sales teams.
Maintain and provide regular updates on market status and key negotiations to management.
Attend high level sales meetings with potential and existing key customers to solidify working relationships and promote the best customer experience.
Work through contract negotiation process for key accounts on pricing and concessions.
Collaborate cross-functionally with other departments throughout the company to analyze issues impacting other divisions to ensure collaborations between all divisions for best / effortless customer experience
Develop and manage the rental department budget and related fiscal forecasting and planning activities.
Participate in required safety program, and work in a safe manner.
Additional duties as assigned by manager.