Ambulance Sales- Regional Sales Manager

Crestline•Saskatoon, SK

3d•Hybrid

About The Position

At DBCM, our Sales team plays a critical role in supporting the emergency services professionals who protect our communities every day. Representing the Crestline, Demers, Braun, and Medix brands, our Regional Sales Managers are trusted partners to municipal and government customers; guiding them through complex purchasing decisions and long-term fleet planning. Based in Saskatoon, SK, our team is proud to be part of a long-established, family-oriented organization that leads the industry in safety, service, and innovation. We are driven by our mission: to make life better, one relationship and one vehicle at a time, and guided by our vision: to be the partner of choice by delivering exceptional customer experiences through empowered employees. We’re looking for a Regional Sales Manager - Western Canada to manage and grow our ambulance sales across the Prairie provinces and Western Canada. This role is ideal for an experienced, customer-focused sales professional who enjoys building long-term relationships, managing a territory independently, and serving as the face of trusted brands in a highly consultative sales environment. Reporting to the Director of Ambulance Sales, Canada, the Regional Sales Manager is responsible for managing all customer communications related to forecasting, quotes, orders, and product presentations—from initial inquiry through vehicle delivery. You’ll work closely with internal teams across Sales Administration, Marketing, Engineering, Production, Supply Chain, and Finance to ensure customer expectations are well-managed and outcomes are delivered. Success in this role comes from strong relationship management, attention to detail, and the ability to confidently guide municipal customers through purchasing decisions, timelines, and occasionally challenging conversations related to pricing, specifications, or delivery schedules.

Requirements

Minimum 5+ years’ experience selling to municipal and/or government clients
Proven experience managing and submitting municipal tenders / RFPs
Experience in EMS, emergency vehicles, public safety, or a related industry is a strong asset
Demonstrated success in territory management, forecasting, and consultative sales
Strong organizational skills with a high level of attention to detail
Comfortable delivering tough or sensitive messages professionally (e.g., pricing changes, delivery timelines)
Experience using CRM systems, quoting tools, and Microsoft Office (Excel, Word, Outlook)
Valid driver’s license with an insurable driving record
Ability and willingness to travel extensively within Western Canada

Responsibilities

Manage and grow sales across an assigned Western Canada territory, meeting targets related to unit sales, revenue, margin, and customer engagement
Build and maintain strong relationships with municipal, government, and fleet customers, acting as a trusted advisor and long-term partner
Position and sell ambulance products including new units, remounts, specialty vehicles, and service offerings
Support customer satisfaction objectives, including NPS results, through proactive communication and expectation management
Develop and maintain accurate customer forecasts and market intelligence for your territory
Lead customer quotes from initial budget estimates through internal approvals and final submission
Manage tender and RFP responses in alignment with municipal and government procurement requirements
Oversee the full order lifecycle, ensuring accuracy of documentation, timely deposit collection, and regular delivery updates
Collaborate closely with internal teams to translate customer needs into manufacturable solutions
Minimize customer change requests after order confirmation through clear communication and upfront alignment
Maintain accurate CRM records, including customer contacts, pipeline activity, and sales actions
Attend trade shows, conventions, and industry events as required
Manage travel and business expenses in line with company guidelines

Benefits

Competitive salary with commission structure and vehicle allowance
Health benefits including dental, extended health care, long and short-term disability coverage, accident and serious illness insurance, life insurance, and a health spending account
A group registered retirement savings plan that has a 4% matching
Occupational vision care
Employee and family assistance programs
Virtual walk-in clinic that provides unlimited healthcare for you and your family
Milestone and service awards at five-year increments
Access to CUBBI, a discounted food delivery service of fresh meals from local kitchens
Sutton Smart Perks Discounts for services and discounts from local businesses
Career path and career longevity support by approved professional development opportunities and cost reimbursement, including association memberships