Regional Sales Manager

Hlf 2023•Home Office, IL

3d•Remote

About The Position

In this remote opportunity, as a Regional Sales Manager for High Liner Foods, you will be accountable for effectively managing the food service business covering Illinois, Wisconsin & Iowa markets. The key objective of this position is to grow food service sales within foodservice distribution houses and regional operators, including, but not limited to: Multi-Unit Chains, Large Independent Operator Accounts (EX. C&U, Health Care Distribution, Buying Groups) while managing and achieving budget targets. Approximately 40% of the role is dedicated to broker and distributor management, 25% to regional operator account management, and 35% to new business development and business planning. This position works closely with Marketing, Culinary, Procurement, Customer Service, Sales Planning, QA and eternal customer stakeholders to delivery profitable growth. Achieve sales budgets by selling foodservice commodities and value-added seafood products to broadline distribution and operators. Develop in-depth knowledge of key customers, competitors, and brokers in the Region. Attend food shows and conduct broker training, product cuttings, and business reviews. Manage and negotiate pricing and trade spend with customers. Complete weekly CRM and Trade Management reporting. Collaborate with cross-functional teams, brokers, and stakeholders to ensure customer needs are met. Provide market and competitive intelligence from the field. Communicate sales forecasts. Accountable for tracking and managing all sales-related expenses.

Requirements

Bachelor’s degree required.
5–10 years of foodservice sales, broker network, distribution sales, or chef experience.
Strong understanding of foodservice sales principles, methods, practices, and techniques.
Strategic, analytical, and independent decision-maker able to execute tactical plans.
Self-motivated, highly organized, and driven, with excellent follow-up skills.
Proven ability to win new business, build customer pipelines, and maintain strong internal and external relationships.
Strong forecasting and demand planning skills.
Proficient in Microsoft Office, CRM systems, Power BI, Technomic, and Datassential.
Able to travel up to 50% during peak Lenten season.

Nice To Haves

Seafood experience preferred.

Responsibilities

Manage the food service business covering Illinois, Wisconsin & Iowa markets.
Grow food service sales within foodservice distribution houses and regional operators.
Manage and achieve budget targets.
Broker and distributor management.
Regional operator account management.
New business development and business planning.
Achieve sales budgets by selling foodservice commodities and value-added seafood products.
Develop in-depth knowledge of key customers, competitors, and brokers in the Region.
Attend food shows and conduct broker training, product cuttings, and business reviews.
Manage and negotiate pricing and trade spend with customers.
Complete weekly CRM and Trade Management reporting.
Collaborate with cross-functional teams, brokers, and stakeholders to ensure customer needs are met.
Provide market and competitive intelligence from the field.
Communicate sales forecasts.
Track and manage all sales-related expenses.