Regional Sales Manager (North East Region)

JT International S.A. • Raleigh, NC

3d • Remote

About The Position

The Regional Sales Manager at JTI Liggett leads a regional field sales organization to drive business growth, market-share expansion, and effective sales execution. The role translates company strategy into clear regional priorities and supports strong commercial performance while building a high-performing sales organization. It leads and develops Division Managers and their teams, driving accountability for sales objectives such as volume growth, numeric distribution, product availability, inventory optimization, and retail execution.

The Regional Sales Manager strengthens selling capabilities, coaches future leaders, and fosters ownership, continuous improvement, and results. The role oversees execution of retail, wholesale, and chain account strategies, develops customer and distributor relationships, and identifies opportunities to improve commercial performance. In collaboration with Sales Training, Key Accounts, Marketing, Sales Operations, Finance, People & Culture, and other stakeholders, the manager aligns business efforts and turns market insights into actionable plans. As a senior field sales leader, the role also develops talent, leads change, and builds organizational capabilities to support sustainable growth and long-term success. The position is permanent and remote, with residence required within the assigned region.

Requirements

• A minimum of a BA/BS degree.
• 8–12 years of progressive sales experience within a multinational FMCG, consumer products, or related organization.
• Demonstrated experience leading multi-level sales teams, preferably across a geographically dispersed region.
• Proven record of delivering sales growth, market-share gains, and profitable business results.
• Experience translating business strategy into actionable sales plans, priorities, and measurable objectives.
• Strong leadership, coaching, and talent-development skills, including experience developing managers and building succession pipelines.
• Experience driving sales execution, distribution growth, product availability, inventory management, and selling excellence.
• Strong understanding of retail, wholesale, and chain account management, with the ability to build effective customer and distributor partnerships.
• Experience leading organizational change, improving processes, and strengthening accountability and team performance.
• Strong business acumen and analytical skills, including the ability to use sales data, market insights, and KPIs to guide decisions.
• Excellent communication, presentation, negotiation, and stakeholder-management skills.
• Ability to collaborate across functions and influence stakeholders at different organizational levels.
• Proficiency in Microsoft Office, sales reporting tools, and Sales Force Automation systems.
• Fluent in English, with excellent verbal and written communication skills.
• Must reside within the assigned region.

Nice To Haves

• Tobacco or other regulated-industry experience.

Responsibilities

• Drive regional sales performance, volume growth, market-share gains, and achievement of business objectives.
• Translate commercial priorities into field execution plans focused on high-value opportunities.
• Lead Division Managers in executing sales strategies and meeting performance objectives.
• Drive numeric distribution, product availability, reorder management, inventory optimization, and retail execution standards.
• Promote a high-performance selling culture focused on customer engagement, opportunity identification, Needs Based Selling, and profitable growth.
• Monitor regional KPIs, identify performance gaps, and implement corrective actions.
• Share best practices and strengthen selling capabilities and execution effectiveness across the region.
• Translate company strategy into regional and divisional plans, priorities, and measurable outcomes.
• Lead regional planning and align resources and activities with business objectives and commercial opportunities.
• Set clear expectations and accountability for execution, performance, and results.
• Communicate business priorities and strategic changes to managers and field teams.
• Lead change initiatives and identify opportunities to improve operational efficiency and execution.
• Lead, coach, and develop Division Managers and their teams; build an engaged, high-performing sales organization.
• Partner with Sales Training to improve coaching effectiveness, selling competencies, Needs Based Selling, and productivity.
• Identify high-potential employees, create development plans, and drive succession planning and talent-pipeline development.
• Promote knowledge sharing, recognize performance, and address capability gaps through coaching and development.
• Foster an inclusive, supportive environment that encourages ownership and continuous improvement.
• Lead regional execution of retail, wholesale, and chain account strategies to drive growth, distribution, and market share.
• Ensure consistent implementation of promotions, merchandising standards, and retail execution priorities.
• Strengthen relationships with distributors, wholesalers, retailers, and other business partners.
• Support product availability, order fulfillment, inventory optimization, and in-store execution.
• Use customer feedback, market intelligence, and competitive insights to identify opportunities and address challenges.
• Align regional sales activities with customer needs, commercial priorities, and company objectives.
• Collaborate with Sales Training, Key Accounts, Marketing, Sales Operations, Finance, People & Culture, and other functions.
• Share market intelligence, customer feedback, and field insights to inform commercial strategies and decisions.
• Resolve operational challenges and improve execution and organizational effectiveness in collaboration with other functions.
• Build internal and external relationships that support regional objectives and sustainable growth.
• Ensure adherence to company policies, retail agreements, and applicable legal and regulatory requirements.
• Reinforce ethical business practices, responsible decision-making, and accountability.
• Lead or support additional sales projects and initiatives as required by the Retail Sales Director.
• Contribute to broader Retail Sales organization priorities and continuous improvement initiatives.
• Perform other related responsibilities as business needs arise.

Benefits

• Annual performance-based bonus
• Employee Stock Purchase Plan
• Personal Development Programs
• Medical, dental, and vision plan for employees and family members
• Life insurance
• Matching 401(k)
• Paid Time Off (PTO)
• Paid Family Leave (20 weeks)
• Short-term and long-term disability
• Education/tuition assistance
• Volunteering activities
• Employee Assistance Program, including counseling services for employees and family members

What This Job Offers

• Job Type: Full-time
• Career Level: Senior