About The Position

As Regional Sales Manager for the U.S., you will own all aspects of sales growth in your assigned territory. You will balance channel development with direct end-user engagement, often leading or working cross-functionally on the commercial strategy and implementation of turnkey cobot palletizing systems. This role is ideal for a proactive sales professional who thrives on finding and closing innovative automation projects, building long-term relationships, and driving consistent revenue growth.

Requirements

  • Significant experience in technical solution sales, acquired in automation, robotics, or industrial equipment
  • Demonstrated experience in both direct sales and channel management
  • Proven track record of exceeding targets, with success in both new account acquisition and expansion of existing accounts
  • Highly motivated self-starter (entrepreneurial skillset) with ownership and accountability of results
  • Strong technical and business acumen; able to present and sell value to both engineers and executives
  • Familiarity with Microsoft Office, Google G-Suite, CRM Software, ERP, Software, Automation and Robotics technology - e.g. UR Caps, Polyscope, etc.
  • English complete professional proficiency and capacity to adapt to targeted audience.
  • Available for travel up to 75% of your time within the designated area (very frequent), to our HQ in Canada (occasionnally) for team regroups - Ensure possession of a valid passport and driving license.
  • Located within the US region (near airport hub preferred).

Nice To Haves

  • Bachelor’s degree in engineering (mechanical, industrial or electrical) or related field, an asset

Responsibilities

  • Develop and execute the U.S. sales strategy in your assigned territory, balancing indirect business and channel activities.
  • Maintain accurate CRM and new customer acquisition plans, collaborate across commercial teams like Business Development and engineering to drive new revenue growth.
  • Drive opportunities from first contact to repeat sales through consistent follow-ups, and generate new projects to ensure continuous growth against regional targets.
  • Develop and manage distributor partners by recruiting, training, and supporting their sales teams.
  • Build joint sales plans, set objectives and Quarterly Business Reviews.
  • Coach partners to become autonomous, conduct funnel reviews, and provide ongoing training so their teams can effectively sell and support our solutions.
  • Strengthen Robotiq’s presence and focus within each partner organization.
  • Manage key accounts, ensuring customer satisfaction, upsell, and long-term partnerships.
  • Identify decision makers within accounts who hold specific authority for our products on a regional or global basis.
  • Develop strong relationships with decision makers and influencers at these accounts.
  • Prospect, pitch, and close, turnkey palletizing projects from scoping and proposal through delivery and on-site integration.
  • Travel extensively to customer sites (manufacturing plants) and channel partners to conduct presentations, demonstrations and evaluations.
  • Collaborate with Engineering, Product, and Marketing teams to align solutions with customer needs and market trends.
  • Gather competitive intelligence and customer feedback to shape market strategy and product roadmap.
  • Use CRM rigorously to manage pipeline, track opportunities and deliver reliable forecasts.

Benefits

  • Standard health benefits and many more.
  • Flexible working hours and Holidays (according to local regulations), both for vacations and time management, for a true work/life balance
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