Regional Sales Manager – Heavy Equipment
Two Harbors Machine Shop, Inc / SERCO Loaders•Two Harbors, MN
•$75,000 - $90,000•Remote
About The Position
SERCO Loaders is seeking a Regional Sales Manager to cover the Southeast territory. This is a road-based, results-driven role for a true field sales professional who can build a dealer network from the ground up and drive sales of SERCO's tough, dependable knuckle-boom loaders. The company has been manufacturing premium loaders since 1968 and is trusted across various industries including forestry, railway, storm cleanup, construction, scrap, municipal, demolition, and pipeline. SERCO loaders are Made in the USA and backed by GRYB International's global resources.
Requirements
- 5+ years B2B field sales — heavy equipment or industrial machinery
- Multi-state territory with 2–3 consecutive weeks of travel per month
- Dealer network development, recruitment & training experience
- Documented year-over-year territory revenue growth
- Hydraulic systems & equipment application technical aptitude
- CRM proficiency (Salesforce preferred)
- Valid driver's license; must live in SE territory
Nice To Haves
- Experience in forestry, rail, storm cleanup, construction, or scrap
- Background selling knuckle-boom loaders or truck-mounted equipment
- Field demonstration & product training experience
- Grew a territory from low baseline to strong annual revenue
- SE U.S. dealer or distributor relationships in heavy equipment
- Hydraulic troubleshooting or technical service background
Responsibilities
- Travel the Southeast — 2–3 weeks of multi-state, multi-night field travel per month, visiting dealers and end users
- Hunt new business across forestry, rail, storm cleanup, construction, scrap, municipal, pole handling, and more
- Recruit, develop, and support a strong dealer network — fill coverage gaps, train dealer teams, and co-sell at the field level
- Demonstrate SERCO loaders in real working conditions at customer job sites, logging operations, and industry events
- Grow your territory from the ground up — we want someone who builds, not just manages
- Maintain your pipeline in Salesforce and collaborate with our Minnesota team to deliver solutions that stick
Benefits
- Medical, Dental & Vision Insurance
- Life & Disability Insurance
- 401(k) Retirement Plan with Employer Contribution
- Company Vehicle or Vehicle Allowance
- Company Cell Phone
- PTO & Paid Holidays
- Corporate Clothing Allowance
- Home Office Flexibility
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
