Regional Sales Manager, West

MegaFood

12d•$100,000 - $166,000

About The Position

MegaFood, a Certified B Corporation and 1% for the Planet Partner, leverages 50+ years of scientific know-how to expertly craft the most efficacious, planet-first supplements powered by plants. Driven by its belief that plants grown from healthy soil is a solution for making the people and the planet healthier, MegaFood works with trusted farm partners who share its commitment to organic and regenerative agriculture. MegaFood products are tested for 150+ pesticides and carry third-party certifications such as Non-GMO Project Verified and Certified Glyphosate Residue Free. MegaFood is also Certified Plastic Neutral through its partnership with RePurpose Global and has enabled recovery of over 500,000 pounds of nature-bound plastic since it became certified in 2023. Learn more at megafood.com or follow @megafood on Instagram, @megafoodfans on Facebook and @MegaFood on LinkedIn. This role is not available for sponsorship, including I-983 participation. THE ROLE Reporting the Senior Manager, Natural Field Sales, the Regional Sales Leader, West directs and manages a sales team comprised of regional brokers and inside sales to accomplish defined business goals and objectives. Key focus of this role includes setting expectations, managing sales plans, competitive market analysis, managing appropriate use of expense funds while developing and motivating a high performing sales team. ESSENTIAL FUNCTION AND RESPONSIBILITIES Manage and lead a national network of boutique broker partners, ensuring alignment with MegaFood’s strategic priorities across the natural and specialty retail landscape. Develop and implement regional sales strategies and customer plans that drive distribution, velocity, and brand presence at key accounts represented by brokers. Provide clear sales targets, promotional priorities, and performance expectations to broker partners; conduct regular business reviews to track progress and course-correct as needed. Oversee annual and promotional planning with broker-managed accounts, including forecasting, trade spend allocation, and ROI analysis to support profitable growth. Collaborate cross-functionally with Customer Strategy, Finance, and Supply Chain teams to ensure broker execution supports MegaFood's operational and financial objectives. Analyze syndicated and customer-specific data (e.g., SPINS, IRI, and retailer POS) to identify performance trends, gaps, and actionable growth opportunities across broker-managed territories. Stay informed on category trends, competitive activity, and regional retail dynamics; translate insights into recommendations for brokers and internal stakeholders. Represent MegaFood at key customer meetings, broker summits, and industry events, acting as a strong brand steward and strategic partner. Partner with internal finance and demand planning teams to validate broker forecasts, ensure inventory alignment, and support accurate planning cycles. Track and manage regional trade budgets across broker partners; ensure proper promotional execution, deduction resolution, and compliance with internal trade systems.

Requirements

Proven ability to lead and motivate broker partners, ensuring accountability and performance across multiple regions or channels.
Experience with the supplement, wellness, and natural products industry, including retail dynamics specifically in the natural channel.
Proficiency in analyzing syndicated data (SPINS, IRI, Nielsen) and customer POS to extract insights, identify trends, and inform decision-making.
Strong ability to work across internal departments such as finance, demand planning, marketing, and operations to achieve shared goals.
Ability to pivot quickly, navigate ambiguity, and develop creative solutions in a fast-paced, evolving market environment.
Highly organized with the ability to manage multiple priorities, accounts, and broker relationships across geographies.
Working knowledge of trade management systems, CRM platforms, and Microsoft Office (Excel, PowerPoint, Outlook).
Bachelor’s degree in Business, Marketing, or related field required.
3-5 years of progressive sales experience in the CPG industry, with at least 2 years managing broker networks or regional accounts.
Experience working with natural channel retailers (Sprouts, NGVC, INFRA, NCG, co-ops, etc.) and distributors (e.g., UNFI, KeHE) required.
Prior experience in the supplement and wellness a must.
Proven track record of meeting or exceeding sales goals and driving sustained business growth.

Responsibilities

Manage and lead a national network of boutique broker partners, ensuring alignment with MegaFood’s strategic priorities across the natural and specialty retail landscape.
Develop and implement regional sales strategies and customer plans that drive distribution, velocity, and brand presence at key accounts represented by brokers.
Provide clear sales targets, promotional priorities, and performance expectations to broker partners; conduct regular business reviews to track progress and course-correct as needed.
Oversee annual and promotional planning with broker-managed accounts, including forecasting, trade spend allocation, and ROI analysis to support profitable growth.
Collaborate cross-functionally with Customer Strategy, Finance, and Supply Chain teams to ensure broker execution supports MegaFood's operational and financial objectives.
Analyze syndicated and customer-specific data (e.g., SPINS, IRI, and retailer POS) to identify performance trends, gaps, and actionable growth opportunities across broker-managed territories.
Stay informed on category trends, competitive activity, and regional retail dynamics; translate insights into recommendations for brokers and internal stakeholders.
Represent MegaFood at key customer meetings, broker summits, and industry events, acting as a strong brand steward and strategic partner.
Partner with internal finance and demand planning teams to validate broker forecasts, ensure inventory alignment, and support accurate planning cycles.
Track and manage regional trade budgets across broker partners; ensure proper promotional execution, deduction resolution, and compliance with internal trade systems.