Regional Sales Manager - South East - Rennco

Rennco•Charlotte, NC

3d•Hybrid

About The Position

Rennco is seeking a driven and results-oriented Regional Sales Manager to lead new business development and accelerate packaging machinery sales across the Southeast, including Virginia, North Carolina, South Carolina, Georgia, Florida, and Alabama. This role is ideal for a high-energy sales professional who thrives on building pipeline, winning new accounts, and expanding market share. The position can be based in Atlanta, Georgia, Charlotte, North Carolina, or another strategic location within the territory. Reporting to the Director of Distribution Products, this individual will play a key role in identifying opportunities, engaging prospects, and converting complex sales into long-term customer partnerships.

Requirements

5+ years of experience in capital equipment or industrial sales
Experience in packaging automation or related industries such as e-commerce, automotive, or pharmaceutical
Proven ability to prospect, build pipeline, and win new business
Strong track record of consultative, ROI-based solution selling
Demonstrated ability to translate customer needs into practical, value-driven solutions
Experience managing complex sales cycles, including scope development, pricing strategy, and contract negotiation
Strong business acumen with excellent communication and organizational skills
Self-motivated with an entrepreneurial mindset and a drive to win
Proven ability to sell ideas, concepts, and programs to diverse stakeholders
Willingness and ability to travel up to 75 percent
Valid driver’s license required
Proficiency in CRM tools such as Salesforce and Microsoft Office applications

Responsibilities

Achieve quarterly sales goals and year-over-year growth
Prepare (in coordination with others) a Strategic Action Plan and Tactical Action Plan that leads to attainment of the annual sales forecast that is aligned with the values, vision, and practices of the company.
Maintain and enhance established customer accounts by providing innovative sales support
Develop new accounts from leads and prospecting efforts
Ensure that all data necessary to evaluate potential new projects is collected from customers.
Collaborate with engineering and applications to ensure we are offering our best solution to the customer
Initiate RFQ (Request for Quotation) with necessary application specifications
Lead win-win negotiations to optimize both customer ROI and Rennco machine margins
Stay abreast of new technology, market developments, appropriate standards, and competitor offerings and keep current trends from both market and technical standpoints.
Collaborate with sales teams from other ProMach brands to identify fully integrated solutions and cross-selling opportunities
Conduct yourself with the highest ideal in ethics and integrity.