Regional Sales Manager - Office Coffee Services (Charlotte / Raleigh, NC)

Luigi Lavazza S.p.A.

4d•Remote

About The Position

The Away from Home (AFH) Sales team at Lavazza North America is driving an ambitious growth strategy to expand market share across North America, with a strong focus on the Office Coffee Service (OCS) channel. This channel plays a critical role in building Lavazza’s Away from Home presence by delivering tailored solutions - spanning coffee, equipment, and branded programs - through distributor partnerships and regional operators. The team is focused on expanding distribution, strengthening key accounts, and improving in-market execution. The Regional Sales Manager - OCS is an individual contributor role responsible for maintaining and growing the availability of Lavazza products within an assigned territory. This role partners with Regional Sales Managers, National Account Managers, distributors, and cross-functional teams to expand distribution, strengthen customer relationships, and achieve sales and profitability targets, as well as oversee and improve the in-field setup and execution of Lavazza solutions across assigned customer locations. Success in this role requires strong territory management, distributor engagement, and the ability to identify and convert new business opportunities.

Requirements

Bachelor’s degree in Business, Marketing, Sales, or a related field; or equivalent professional experience.
2+ years of experience selling within the food and beverage industry; coffee or beverage experience preferred.
2+ years of experience managing trade funds, customer budgets, or territory budgets.
2+ years of experience in direct customer-facing sales.
Experience working with distributors, regional operators, or channel partners.
Experience developing customer business plans, sales forecasts, account reviews, or territory plans.
Experience using customer relationship management (CRM) systems such as Salesforce and business intelligence tools such as Power BI.
Experience presenting business opportunities, performance insights, and recommendations to internal or external stakeholders.

Nice To Haves

coffee or beverage experience preferred

Responsibilities

Develop and execute annual business plans for assigned distributors and customers to drive revenue growth, profitability, and share gains
Identify and pursue new customer opportunities through market knowledge, distributor partnerships, professional networking, lead generation, and cold calling.
Establish sales territories, budgets, goals, risk profiles, and objectives for assigned customers.
Monitor and report on market conditions, distributor performance, financial viability, and customer accounts receivable against company guidelines.
Partner with Finance to develop contingency plans that support assigned customer and territory goals.
Execute in-market activities with distributor partners that deliver against plan key performance indicators.
Prepare and present annual distributor business reviews for major market and high-priority distributors, with mutually aligned plans reviewed quarterly.
Provide business insights, plan updates, and feedback to internal and external stakeholders each period using Salesforce and related reporting tools.
Collaborate with Marketing, Research and Development, Finance, Customer Service, and Demand Planning to support customer needs and commercial execution.
Manage time, resources, and assigned budgets effectively while working in market.