Regional Sales Manager - Northeast

Suja Life•Worcester, MA

2d•Remote

About The Position

The Regional Sales Manager Northeast is responsible for the successful management of total sales and expense objectives for a specified geographical area and assigned accounts, including Northeastern grocery HQ based customers. This role involves managing a broker network and a mix of direct and distributor supplied customers. Key focus areas include achieving net sales and profitability targets, executing company and customer-specific sales strategies, portfolio management, and optimizing territory trade and marketing programs. The position also requires effective broker management, building business relationships, and utilizing data-driven insights for fact-based selling. Leveraging Suja’s mission, high quality standards, and portfolio strengths is essential.

Requirements

Bachelor-level studies.
Minimum of 5 years of sales and sales management experience within the food industry.
Solid background in managing multi-channel driven businesses.
Experience within the assigned customer and geography preferred.
Proven track record of developing territory and specific key account businesses.
Knowledge of US Retail Landscape– Natural/Specialty/Grocery/Mass/Club a plus.
A valid driver's license is required.
Excellent communication skills, both verbal and written.
Ability to prioritize and meet deadlines within specified time constraints.
Thrives in a team environment.
Regular contact with corporate cross-functional partners, manufacturing Team Members, and the Leadership Team.
Occasional contact with vendors.

Nice To Haves

Experience in both direct sales and broker/distributor management a plus.
Experience in an entrepreneurial company will be considered an asset.

Responsibilities

Achieve sales and expense budgets developed for the respective area of responsibility.
Review, evaluate and report data driven results against specific objectives on a continuous basis.
Work closely with regional and channel leadership to develop and execute strategic initiatives within area of responsibility (promotional programs, distribution initiatives, etc.).
Provide ongoing sales and expense forecasting as requested.
Participate on monthly planning calls.
Work closely with Director of Sales Planning in the ongoing management and evaluation of trade spending efficiency.
Effectively utilize all available data driven resources and tools to drive smart business decisions (IRI, SPINS, Retailer/Distributor Portal Data, Planful, Power BI, etc.).
Evaluation and management of a broker and distributor network within the sales division on an ongoing basis.
Participate with Marketing Department in the development of regional marketing strategies (digital and shopper marketing) as well as point-of-sale and related materials as appropriate.
Responsible for top trade customers located within sales division.
Participate in national and regional trade shows as well as maintaining an appropriate level of trade entertainment with divisional retail customers.
Work in partnership with all channel team members as well as across the various teams within the greater organization.
Continually seek out professional development opportunities to refine skill set.
Ability to travel up to 40% to cover customer, broker HQ, market tours, trade show/events, as well as company meetings.
Perform other duties as assigned.
Adhere to SOP, SSOP, GMP, and HACCP guidelines when in the plant.
Regular and reliable attendance.
Responsible for all Eastern/Northeast Grocery regional customer development as assigned.
Active within the field, maintaining regular market tours and account meeting/review process.
Management and development of Northeastern broker network, providing focus for all assigned HQ and Field level broker team members.