Golden State Cider - Regional Sales Manager, NorCal

Golden State Cider • Healdsburg, CA

3d • Hybrid

About The Position

Join Our Small but Mighty Team! At Golden State Cider (Sonoma Craft), we're a passionate, collaborative team dedicated to crafting exceptional beverages and building brands that consumers genuinely connect with. As we continue to grow, we're looking for a driven sales leader to expand our presence, strengthen customer relationships, and accelerate growth throughout Northern California. As a key member of our Sales Leadership Team, you'll lead regional sales strategy, develop high-performing distributor and customer partnerships, and mentor a talented sales team. This is an opportunity for someone who enjoys balancing strategic planning with hands-on execution and thrives in a fast-paced, entrepreneurial environment.

Job Summary
The Regional Sales Manager, Northern California is responsible for leading all sales activities across the region to drive revenue growth, increase market share, and strengthen distributor and key account partnerships. This role develops and executes regional sales strategies, manages distributor performance, coaches and develops the Northern California sales team, and partners closely with Marketing, Operations, and executive leadership to deliver company objectives. The ideal candidate has a strong background in the beverage alcohol industry, experience leading distributor networks and sales teams, and a proven ability to identify growth opportunities, build lasting relationships, and execute with excellence in the field.

Requirements

• Bachelor’s Degree: MBA preferred
• Experience in Cider, Beer and Spirits preferred
• A minimum of five (5) years related marketing experience
• Outstanding leadership qualities with the ability to motivate others
• A track record of proven and effective marketing strategies developing brands for small businesses with a grass roots mentality
• Public Relations experience with existing relationships
• Capable of understanding and interpreting syndicated market data and internal sales data in ways that turn that data into actionable marketing strategies.
• Highly developed communication skills set including strong analytical skills, a hands-on approach, roll up one’s sleeves and be a self-starter.
• Must have a reliable vehicle that is registered and insured, a valid driver's license with clean driving record, and the ability to drive to and from accounts continuously
• Available to work evenings and weekends as needed
• Regular travel within the territory (90%) and occasional travel outside the territory (10%)
• Must be able to perform physical activities which include, but are not limited to, lifting, bending over, kneeling, twisting, climbing on ladders, stooping, crouching, and routinely lifting up to 50 lbs., and occasionally more
• Specific vision abilities required by this job include close vision and the ability to adjust focus.
• The employee is regularly required to sit and talk or hear.
• The employee is occasionally required to stand; walk; reach with hands and arms; and stoop, kneel, crouch or crawl.
• The employee must occasionally lift and/or move up to 10 pounds.
• Specific vision abilities required by this job include close vision.
• The employee is regularly required to sit and talk or hear.
• The employee is occasionally required to stand; walk; reach with hands and arms; and stoop, kneel, crouch or crawl.
• The employee must occasionally lift and/or move 25-50 pounds.
• Specific vision abilities required by this job include close vision.
• This role operates within the alcoholic beverage industry and may involve regular exposure to alcohol products.
• This position requires adherence to all company policies, safety protocols, and regulatory requirements related to the handling, production, and presence of alcohol in the workplace.

Nice To Haves

• MBA preferred
• Experience in Cider, Beer and Spirits preferred

Responsibilities

• Achieve annual depletion, shipment, revenue, and profitability goals for the Northern California region while managing to the approved budget.
• Drive distribution, visibility, velocity, and brand presence across all assigned markets.
• Identify high potential accounts, market opportunities, and competitive insights to inform proactive strategy.
• Lead all regional sales planning, goal setting, territory execution, and performance management for the Northern California team.
• Build strong relationships with distributor leadership, account managers, and Sales Representatives.
• Conduct regular market visits, work withs, performance reviews, and business planning sessions with distributors.
• Monitor inventory levels and communicate proactively to prevent out of stocks or overstock issues.
• Ensure timely and accurate forecasting, pricing alignment, ordering, and program execution.
• Cultivate relationships with key retail, chain, bar, restaurant, and independent accounts throughout the region.
• Support new item placements, menu features, displays, programming, promotional execution, and visibility initiatives.
• Lead strategic account presentations, category insights, and brand education sessions.
• Provide coaching, ride along, ongoing performance feedback, and support to drive accountability and consistent execution.
• Foster a positive, collaborative, high performance culture across the regional team.
• Partner with Marketing to align programming, brand priorities, and field execution.
• Work closely with CEO and leadership team on planning, budgeting, and business reviews.
• Provide frequent market feedback to support product development, innovation, and strategic planning.
• Professionally represent Sonoma Craft at trade events, festivals, distributor meetings, and consumer facing engagements.
• Deliver exceptional brand education, training, and storytelling in every channel.

Benefits

• Health Care Coverage
• Medical Insurance: 90% of the employee premium and 50% of dependent premiums covered
• Dental & Vision Insurance: 100% of the employee premium and 50% of dependent premiums covered
• Monthly Wellness Allowance $100 monthly reimbursement to support physical, emotional, and mental wellbeing, including gym memberships, fitness classes, yoga, strength training, or passes to Regional, State, or National Parks
• Paid Time Off 10 days of PTO annually, accrued from your start date
• Company Holidays 11 paid holidays each year
• Cider & Beer Allotments Monthly product perks to enjoy our craft beverages
• 401(k) Retirement Plan Eligibility begins after 90 days
• 100% match on the first 3%, and 50% match on the next 3% after one year of employment

What This Job Offers

• Job Type: Full-time
• Career Level: Senior