Regional Sales Manager, Grocery Central
About The Position
Califia Farms is seeking a driven, strategic Regional Sales Manager to lead and grow our Central grocery business, with a primary focus on H-E-B and additional responsibility for a broader portfolio including, but not limited to, Hy-Vee, AWG, and SpartanNash. This role is critical to accelerating growth in a priority region and requires demonstrated experience managing and developing business with H-E-B. The ideal candidate combines an entrepreneurial mindset with a strong ability to build customer-specific strategies and leverage syndicated data to deliver compelling, insight-driven selling stories. This individual will act as a category leader—driving distribution, merchandising, and promotional execution—while strengthening partnerships to deliver sustainable, profitable growth. This position is based in San Antonio, TX.
Requirements
- Bachelor’s Degree desired with at least 3-5 years of relevant experience in food and beverage industry
- Outside sales management experience and demonstrated sales achievement
- Keen understanding of syndicated data (Circana, SPINS, Nielsen, Retail Link) and how to use it for internal and external analysis and planning
- High proficiency with MS Office (PowerPoint, Excel, Word)
- Excellent communication and presentation skills (written and verbal)
- Demonstrated success with an emerging brand or highly competitive consumer products category
- Must be a self-starter and possess an entrepreneurial spirit to get things done
Nice To Haves
- Broker management experience desired
- Experience with CRM tools such as Salesforce and automated trade spend systems such as Telus
Responsibilities
- Manage the Headquarter sales calls for regional grocery retailers in the Central U.S. Must have an overall knowledge of the entire regional market retail landscape.
- Develop annual business growth, sales and margin plans in line with company strategic goals
- Management of Califia’s entire portfolio of plant-based products
- Direct and monitor all aspects of trade promotions to ensure maximum impact
- Manage broker partner sales execution and conduct regular business reviews
- Category reviews across multiple buyer desks to promote and advance the Califia portfolio
- Accurate and timely forecasts for volume, spending and profitability
- Ensure marketplace execution of Retail programs
- Be a customer advocate to Califia HQ to ensure customers are receiving the appropriate level of organizational support
- Build strategic partnerships to include annual Joint Business Plan, appropriate Top to Top interactions and disproportionate share of mind in categories that Califia plays
- Travel requirements: As needed, up to 40%
Benefits
- As a full-time employee, you will be eligible to enroll in Califia’s employee benefits program.
- You may also be eligible to participate in the company’s bonus program which may be subject to change.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
101-250 employees
