Regional Sales Director (REMOTE)

Shinkei • ,

11d • $150,000 - $185,000 • Remote

About The Position

Seremoni is seeking a results-driven Regional Sales Director to lead growth across distribution and foodservice channels. This role is responsible for building scalable commercial strategy, developing high-value distributor and foodservice partnerships, and driving revenue and margin growth across the portfolio. The Director will lead the distribution and foodservice sales function with a specified Region, guide go-to-market strategy, and serve as a key commercial partner to company leadership.

Requirements

• Bachelor's degree in Business, Sales, Marketing, or a related field (MBA preferred)
• 8-12+ years of progressive foodservice, protein, or seafood distribution sales leadership experience, including direct P&L or channel ownership
• Demonstrated experience managing and growing a team of sales managers or senior reps
• Executive-level strategic selling and negotiation capabilities
• Strong understanding of national foodservice distribution and distributor go-to-market models (broadline vs. specialty, broker-managed vs. direct)
• Proven experience launching products and scaling sales teams
• Advanced CRM and analytics proficiency, including comfort with margin/profitability data
• Comfort operating with real supply constraints (allocation, seasonality, perishability) and communicating trade-offs to customers
• Familiarity with foodservice/hospitality buying cycles - contract terms, RFPs, and seasonal menu planning

Nice To Haves

• MBA

Responsibilities

• Develop and execute long-term distribution and foodservice sales strategy aligned with company growth objectives, from annual channel plans to multi-year account roadmaps.
• Define channel, pricing, and customer acquisition strategy to maximize margin and market share across specialty distribution, broadline foodservice, and hospitality segments.
• Identify white-space opportunities - new distributor partners, geographies, and foodservice verticals (healthcare, education, corporate dining) - and build the business case to pursue them.
• Set the annual channel plan and own the forecast that ties it to Seremoni's supply.
• Lead enterprise business development with foodservice operators, hospitality groups, and restaurant groups within a specified Region.
• Own executive-level customer relationships and contract negotiations with distributor and foodservice accounts, from initial pitch through pricing, terms, and renewal.
• Build a pipeline of new specialty and broadline distributor partners, prioritizing markets where Seremoni Grade's quality and traceability story commands a premium.
• Represent Seremoni at industry trade shows, chef showcases, and distributor sales meetings to build the brand's presence in the field.
• Lead, mentor, and develop a team of Sales Managers, providing regular coaching on account strategy, negotiation, and pipeline management.
• Establish managerial KPIs, performance standards, and accountability systems, including recurring business reviews and course-correction plans.
• Recruit and onboard new Sales Managers as the channel scales, building a bench ready for future promotion.
• Foster a culture of accountability and product pride, ensuring the team can speak fluently to Seremoni's quality and traceability advantage.
• Direct go-to-market execution for new product introductions with Marketing, QA, and Operations, from distributor onboarding through first shipment.
• Partner with QA and Operations on cold-chain handling and freshness standards specific to distributor and foodservice logistics.
• Translate customer and chef feedback into product, packaging, and spec recommendations for the innovation pipeline.
• Build and manage Seremoni's broker and distributor network, setting clear performance expectations and scorecards.
• Optimize route-to-market strategy across all distribution and foodservice channels, balancing direct relationships with broker-managed accounts.
• Negotiate distribution agreements, volume minimums, and exclusivity terms where appropriate.
• Resolve escalated service, quality, or fulfillment issues with distributor partners before they threaten the relationship.
• Own forecasting, pipeline strategy, CRM systems, and revenue reporting for your channel.
• Track gross margin, customer profitability, and growth metrics, flagging risk early given Seremoni's perishable, allocation-driven supply.
• Manage trade spend, sampling budgets, and account-level P&L for your channel.

Benefits

• The chance to build the commercial engine for a category-defining seafood brand, with real ownership over how out distribution and foodservice channels take shape.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior