Regional Sales Director - SLED

Workhorse•Los Angeles, CA

4h•Remote

About The Position

The Regional Sales Director – SLED is a customer-facing sales role responsible for driving revenue growth through the sale of Workhorse commercial electric trucks and fleet solutions across the Western United States, with a primary focus on State, Local, and Education (SLED) customers. This role is responsible for developing new business opportunities, managing strategic customer relationships, and expanding Workhorse’s presence within public sector and cooperative purchasing channels. The ideal candidate understands the unique procurement processes, funding opportunities, and operational needs of government and educational fleet customers and can position Workhorse as a trusted long-term partner. While titled “Director,” this position functions as an individual contributor sales role with responsibility for pipeline development, deal execution, and regional market growth. Territory assignments are determined by the business and may be adjusted based on market needs, customer concentration, or growth strategy.

Requirements

Proven experience in sales, business development, or account management
Experience selling into SLED accounts or navigating public sector procurement processes strongly preferred
Strong customer-facing skills with the ability to build credibility and trust with public sector stakeholders
Experience selling commercial vehicles, fleet solutions, capital equipment, EV infrastructure, or other complex products preferred
Understanding of government purchasing contracts, bid processes, and cooperative purchasing organizations is a plus
Ability to independently manage a full sales cycle
Comfortable working in a fast-paced, evolving environment
Strong communication, negotiation, and presentation skills
Proficiency with CRM systems and sales reporting tools
Must reside within the Western United States
Willingness to travel throughout the assigned region as required
Ability to successfully complete a background investigation and drug screen as a condition of employment
Authorization to work in the United States

Responsibilities

Originate new sales opportunities for Workhorse commercial electric vehicles within an assigned West Coast territory
Develop and execute regional sales strategies focused on SLED accounts, including municipalities, state agencies, universities, school districts, utilities, and public fleet operators
Identify, qualify, and pursue new business opportunities through direct engagement, cooperative purchasing programs, and public procurement channels
Manage the full sales lifecycle, including prospecting, product demonstrations, pricing discussions, negotiations, RFP/RFQ participation, and contract execution
Build and maintain strong relationships with government agencies, public sector stakeholders, dealers, partners, and internal teams
Serve as the primary point of contact for customers throughout the sales process and initial delivery phase
Collaborate closely with internal teams including Operations, Manufacturing, Finance, Legal, and Customer Support to ensure successful order fulfillment and customer satisfaction
Maintain an accurate and up-to-date sales pipeline using CRM tools
Monitor regional market trends, public funding initiatives, EV incentives, competitive activity, and customer needs to inform sales strategy
Represent Workhorse at industry events, trade shows, conferences, and customer meetings as needed
Provide regular sales forecasts, activity reports, and updates to sales leadership