Regional Retail Marketing Manager, IL

Green Thumb•Chicago, IL

2d•$85,000 - $105,000•Hybrid

About The Position

Green Thumb Industries is seeking a strategic and results-oriented marketing manager to oversee digital and loyalty marketing for its Illinois dispensary network. This is an individual contributor role within the central team, reporting to the Retail Brand Director. The position operates at the intersection of brand, performance, and field execution. The Regional Retail Marketing Manager will be responsible for developing activation concepts, leading cross-functional implementation, monitoring performance, and iterating based on results for loyalty and digital marketing channels. The role covers the entire customer lifecycle, from acquiring new customers to retaining and growing existing ones. Collaboration with regional and central marketing teams is key. While Illinois is the initial focus, the role's scope may expand to other markets as GTI's regional marketing model evolves. This is a hands-on role that may require in-person support for activations in the field.

Requirements

4-6+ years of experience in retail marketing, growth marketing, or a closely related field, ideally with exposure to both acquisition and retention/loyalty.
Demonstrated ability to move from concept to execution: you can write a brief, align stakeholders, and see a campaign through to launch.
Comfort working across multiple marketing channels simultaneously (paid, organic, email/loyalty, in-person) and synthesizing them into a coherent market plan.
Strong analytical instincts — you monitor performance proactively and can translate data into clear recommendations.
Effective cross-functional communicator; able to align teams with different priorities and work styles around shared goals.
Self-starter who operates with a high degree of autonomy and thrives without a lot of top-down direction.
Willingness to travel regularly within Illinois; Chicago-area base preferred.
Comfort operating in a regulated, fast-moving environment is required.
Must pass any and all required background checks.
Must be and remain compliant with all legal or company regulations for working in the industry.
Must possess valid driver’s license.
Must be a minimum of 21 years of age.
Must be approved by state badging agency to work in cannabis industry.

Nice To Haves

Cannabis industry experience is not required.

Responsibilities

Serve as an ideation engine for Illinois retail marketing, generating activation concepts across paid media, loyalty, eCommerce, and in-store experience improvements.
Translate market-level insights (competitive, seasonal, behavioral) into actionable campaign briefs and activation plans.
Build and maintain an Illinois activation calendar that aligns cross-functional workstreams around a coherent market strategy.
Balance acquisition-focused initiatives with retention and lifecycle programming, ensuring the full customer base is addressed.
Lead implementation of Illinois campaigns in partnership with Paid Media, Loyalty, eCommerce, Retail Operations, and Local Marketing teams, owning the through-line from concept to execution.
Brief partner teams clearly, track deliverables, and resolve blockers to keep initiatives on schedule.
Coordinate in-store marketing execution — including signage and point-of-sale materials — in partnership with Retail Ops and the Commercial team.
Define success metrics for each initiative at the outset and hold accountability for tracking and reporting on them.
Monitor campaign and program performance on an ongoing basis across acquisition, retention, and engagement KPIs.
React quickly to performance signals, scaling what is working, pausing what is not, and proposing adjustments to partner teams with clear rationale.
Contribute Illinois-level insights to broader Retail Brand team planning and strategy discussions.
Show up in person for key activations, events, and store visits across Illinois as needed.
Build relationships with store teams and use field time to gather firsthand insights that inform future marketing decisions.
Represent the Retail Brand team on the ground, ensuring activations are executed to standard and reflect the Rise brand.