Regional Promotions Director

USA TODAY Co.

19h•$100,000 - $120,000•Remote

About The Position

The Regional Promotions Director oversees revenue growth for Promotions, Community Choice, and High School Sports Promotions within an assigned region. The role partners with the B2B Channel, sales leaders, and sellers across multiple markets to bring revenue-generating solutions to market, support client acquisition, and achieve program growth. It is remote, with regular travel throughout the region for client engagement, sales initiatives, training, and business development. Periodic attendance at company offices, regional meetings, and corporate events may also be required.

Requirements

At least 5 years of successful media sales leadership and key account sales experience.
Expertise in developing business plans and sales proposals, trend analysis, and forecasting, with a core understanding of business metrics.

Nice To Haves

Bachelor’s degree in Sales, Marketing, or Business; equivalent work experience in a media-related business is also accepted.

Responsibilities

Collaborate with Channel Leaders, Market Leaders, and Sellers to build a forward-looking pipeline, scale opportunities, and drive successful campaign outcomes.
Lead sales launches and participate in sales calls with partners and prospects to strengthen relationships and secure additional business.
Meet or exceed assigned revenue goals and performance targets.
Demonstrate and share expert knowledge of the sales and marketing portfolio, including promotions, events, digital products, and digital marketing services.
Partner with cross-functional teams to strengthen go-to-market strategies and increase business wins.
Identify market opportunities by understanding customer needs and recommending solutions that provide measurable business value.
Drive customer retention through service, proactive communication, reporting, and account management.
Provide management with revenue reporting, forecasts, and market intelligence relevant to business performance.
Maintain high standards of personal and professional conduct.
Prioritize campaign performance and optimization to help clients achieve expected outcomes.
Lead Community Choice sales initiatives, including Upfront Selling, Ballot Rounds, and Market Your Awards programs across assigned markets.
Drive new business growth in partnership with sales channels and support performance management efforts.
Pursue renewal opportunities across Community Choice, Promotions, and High School Sports Promotions programs.
Train and develop new leaders and sellers on the programs, including delivering content for monthly company-wide calls and Community Choice University.
Use Salesforce and collaborate with Sales Strategists and cross-functional teams on opportunity planning, integration, and execution.
Develop proposals and work with other sales channels to present the full portfolio of advertising and marketing solutions to clients and prospects.