Regional Personal Training Manager

Red Brick•North Attleboro, MA

1d•Hybrid

About The Position

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering an all-inclusive, No Judgments culture. As one of the fastest-growing stories in the fitness industry, we are looking for a driven, sales-minded leader who puts coaching over telling and people over processes to expand our personal training footprint. The Regional Personal Training Manager (RPTM) directly oversees the personal training operations, financial metrics, and talent development across a dedicated district of up to 5 clubs. In this role, you bypass club-level PT middle management to work directly with the Club Manager of each location and lead the Personal Trainers on the floor. You will partner hand-in-hand with each Club Manager to drive PT revenue, maximize client retention, and build a high-performing culture. Your primary focus is running the department regionally by personally mentoring, training, and holding the personal training staff accountable to high standards of execution.

Requirements

Minimum of 3 years of proven management or leadership experience within a "big-box" gym or high-volume multi-unit fitness environment.
Direct experience coaching individual trainers and driving personal training sales is required.
Strong ability to read the numbers, analyze financial results, and partner effectively with Club Managers to pull the right operational levers to maximize profitability.
A proven history of motivating, influencing, and developing frontline staff. You thrive on being on the fitness floor, building authentic relationships, and teaching trainers how to build a sustainable business.
High School Diploma or GED required
Current, nationally recognized Personal Training Certification (e.g., NASM, ACE, NSCA, ACSM).
Valid CPR/AED Certification.

Nice To Haves

Bachelor’s Degree in Exercise Science or related field preferred.

Responsibilities

Oversee the recruitment, hiring, onboarding, and continuous skill development of all Personal Trainers within your district.
Partner closely with each location’s Club Manager to align PT sales goals with overall gym operations, ensuring the front desk and fitness teams work seamlessly together.
Drive personal training revenue and new member training unit conversion rates by spending time on the gym floor—coaching trainers on client acquisition, lead generation, and high-impact assessment strategies.
Consistently monitor individual trainer metrics, KPI goals, and client retention numbers. Work directly with trainers to build actionable performance plans and step in immediately to address underperformance.
Audit day-to-day functions of the personal training teams. Ensure all programs utilize proper tracking systems (session package tracking, renewal pipelines, and lead flow management).
Foster an engaging, safe, productive, and inviting workout environment. Verify that all club trainers maintain current, nationally accredited certifications and follow strict company health and safety protocols.