Regional Marketing Specialist

Avenue Living Residential • Calgary, AB

5h • Hybrid

About The Position

Avenue Living Communities is Western Canada's fastest-growing private rental properties operator, with an expanding presence in Alberta, Saskatchewan, and Manitoba. The company emphasizes building relationships and fostering a sense of community. Their core values guide their actions, and they are committed to providing safe and welcoming accommodations with efficient execution. Operations teams work together to deliver quality and value, creating safe and comfortable homes. Avenue Living Communities aims to provide team members with challenging and rewarding career development opportunities, recognizing that employees are their biggest brand ambassadors and culture creators. They believe in taking care of their team members so they can extend that care to residents and business partners. They seek collaborative, creative, and team-oriented individuals who are accountable, consistent, resourceful, responsive, take initiative, seek feedback, and demonstrate grit. The company is also committed to environmental sustainability, enhancing properties with features like environmentally friendly water management, improved heating and cooling systems, solar panels, and upgraded air filtration technology.

Requirements

• Minimum 5 years of marketing experience, with at least 2–3 years in a regional, multi-site, or field marketing role
• Experience in property management, multifamily/residential real estate, or a related field (retail, hospitality, commercial or other multi-location operations could be a reasonable substitute if real estate experience isn't required)
• Demonstrated experience tracking/monitoring marketing budgets and external vendor relationships ie: event vendors, signage, external marketing partners etc.
• Experience presenting recommendations and reporting results to management
• Post-secondary education in Marketing, Business, or a related field considered an asset; equivalent experience will be considered.
• Valid driver's license and reliable access to a vehicle, given regional travel requirements
• Ability to travel locally and within the Northern Alberta Region
• Proficiency in Excel/data analysis tools; familiarity with property management software (Yardi, Reba, Qlik, Reputation.com, etc.)

Responsibilities

• Act as the dedicated marketing strategist to regional operations leaders, defining regional priorities and focus areas in alignment with portfolio goals.
• Collaborate with Asset Management to align marketing initiatives with portfolio pricing, occupancy, and performance goals.
• Monitor portfolio performance across key indicators including leads, occupancy, and market trends, identifying underperforming properties and gaps to inform marketing recommendations across the portfolio.
• Provide market intelligence and competitive insights to support regional marketing decision-making and campaign prioritization.
• Manage and optimize regional marketing budgets to support portfolio priorities, local initiatives, and performance objectives.
• Manage day-to-day marketing administration, including purchase orders and invoice coding.
• Report field-level insight driven recommendations to the Senior Manager, Marketing to inform strategy, track results, and continuously refine priorities based on performance data.
• Lead and oversee on-site marketing execution across signage systems, rebrands, field marketing, communications, and vendor partnerships.
• Travel regularly throughout your region to build relationships with on-site teams, gain firsthand understanding of the portfolio, and support on-site events/activations.
• Flag brand inconsistencies to the Brand & Content Specialist and support resolution through Operations and vendor coordination.
• Support local execution of corporate campaigns, ensuring regional tactics align with broader brand and content strategy.
• Identify opportunities to enhance the on-site resident experience, including the development and deployment of event toolkits and community engagement initiatives.
• Support the testing and optimization of field and on-site marketing tactics to improve lead generation and resident retention outcomes.
• Perform other duties as assigned to support regional and portfolio marketing objectives.

Benefits

• Competitive compensation package
• Group benefits plan
• GRSP Matching Program
• Discretionary bonus program for select roles
• Employee Referral Program
• Employee-centric culture
• Generous award and recognition program
• Discounted monthly rent in Avenue Living Communities’ properties
• Employee discount and savings program through industry partnerships and Perkopolis

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree