Regional Marketing Specialist

Venable LLP•Chicago, IL

6h•Onsite

About The Position

At Venable, we are seeking a Regional Marketing Specialist to implement marketing and business development strategies to meet the goals of the firm's Chicago and Miami offices and the practices and attorneys within. This role is crucial for enhancing the value of the Marketing team to the firm and for strengthening Venable's position in its newer markets.

Requirements

A minimum of three years' related experience, preferably at a law firm or similar professional services environment
A bachelor's degree in related field or education/experience equivalent
Intermediate to advanced skills with databases and PC applications, including Microsoft Word, PowerPoint, Excel, and Outlook
Working knowledge of website database/technology, intranet database/technology, and mass e-mail distribution software
General understanding of marketing concepts and principles, including the ability to develop, implement, and track results of attorney and short/long-term business development and marketing activity
Skills to manage large internal and external events, from developing theme to post-event analysis
Ability to travel to various marketing/firm events/meetings
Proven ability to work in a fast-paced, demanding environment with demonstrated ability to coordinate multiple projects/initiatives simultaneously while meeting deadlines and business objectives
Strong written and oral communication skills
Meticulous attention to detail

Responsibilities

Creating and maintaining best practices to enhance the value of the Marketing team to the firm and to enhance Venable's position in several of its newer markets
Assisting with implementation and management of short- and long-term business development and marketing initiatives
Conducting qualitative business research and reviewing/summarizing results with Marketing Intelligence team, supervisor, and attorneys
Identifying, evaluating and presenting opportunities for branding and profile-raising of attorneys in regional offices
Developing content for event and non-event related marketing materials, brochures, e-mail and other similar formats
Helping to manage and ensure timely and effective execution of all marketing events, internal and external
Identifying and securing external conference speaking opportunities for attorneys by monitoring event calendars, trade and legal publications, competitor websites and business news
Developing practice group or office-specific pitch materials and responses to RFPs
Preparing various marketing reports; maintaining spreadsheets for tracking and management purposes
Using InterAction client relationship management tool (CRM) to track business development activities
Working with business development team to manage activities of attorneys, including development of business plans and assisting with tracking and follow-up