Regional Marketing Specialist (Hybrid)

Caesars Entertainment•Indianapolis, IN

8d•Hybrid

About The Position

At Caesars Entertainment, our Mission, Vision & Values reflect our unique purpose, providing people with possibilities and places to have fun. Our Mission, Vision & Values represent a unifying and inspiring way forward, and all Team Members are expected to uphold them. Our Mission: “Create the Extraordinary” Our Vision: “We create spectacular worlds that immerse, inspire, and connect you. We don’t perform magic; we create it with excellence.” Our Values: “Blaze the Trail, Together We Win, All-In on Service” Our corporate social responsibility framework, People Planet Play, represents our continuous dedication to enhancing economic development, uplifting the wellbeing of our Team Members and their families, and making positive contributions to the communities we operate in. JOB SUMMARY The POD Marketing Specialist aka Strategic Marketing Specialist performs ongoing tasks to support the POD (Points of Distribution) team in developing and executing marketing strategies for a subset of grouped properties HOW YOU WILL CREATE THE EXTRAORDINARY Act as a project owner for assigned marketing jobs: Manage project lifecycle from ideation to deployment in a timely manner Initiate and expedite workflow process through Salesforce marketing process tool Ensure expenses for the event are within budget and strategic initiatives Set up guests’ criteria and offer values with manager/director guidance and can adjust templates based on their direction Coordinate with on-site marketing team to track execution of marketing activities and ensuring all execution issues resolved Tracking inputs and feedback from other marketing functions on calendar plans Manage post event follow ups and reconcile expenses Make improvements to templates and processes and creates tools in support of business needs Complete execution details for assigned marketing jobs: Develop event and offer details for assigned marketing jobs in conjunction with property partners and POD leadership Source and submit purchase orders for gifts/ gift cards/ cars needed for event execution Handle contracts with 3rd party vendors Develop and maintain basic relationships with vendors essential to completing the jobs both internal and external Manage communication messaging: Draft value proposition and compelling copy Review, provide critical creative feedback Approve marketing material based on factual job details and basic creative guidance Review and proof direct mail and email jobs to ensure accuracy and content is correct prior to deployment Work with peers within and across Pod teams to ensure collaboration and best practice sharing across Pods. Pod interfaces and interact with the following groups: Enterprise wide Property Events Team Direct Mail Teams Audit Analytics Property Senior Marketing Leaders External Vendor Groups Internal Service Groups Studio Brand All other duties as assigned

Requirements

Bachelor’s Degree in Marketing or related field preferred
One-year previous Marketing experience within the Casino industry preferred
Computer literate; experience working with Microsoft suite, Adobe and Workfront products a plus.
Must be able to organize and maintain a wide variety of activities in a multi-tasking fast-paced environment
Minimum 21 years of age
Excellent interpersonal, communication, team building, and problem-solving skills are required
Strong organizational skills and attention to detail
Understanding of business acumen necessary to troubleshoot and solve problems with moderate guidance from supervisor
Demonstrated ability to multi-task and prioritize activities
Must successfully be able to present a vision and create advocates
Ability to be vocal with ideas and not afraid to present challenges to property partners, senior team, and their peer set
Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business

Responsibilities

Act as a project owner for assigned marketing jobs: Manage project lifecycle from ideation to deployment in a timely manner
Initiate and expedite workflow process through Salesforce marketing process tool
Ensure expenses for the event are within budget and strategic initiatives
Set up guests’ criteria and offer values with manager/director guidance and can adjust templates based on their direction
Coordinate with on-site marketing team to track execution of marketing activities and ensuring all execution issues resolved
Tracking inputs and feedback from other marketing functions on calendar plans
Manage post event follow ups and reconcile expenses
Make improvements to templates and processes and creates tools in support of business needs
Develop event and offer details for assigned marketing jobs in conjunction with property partners and POD leadership
Source and submit purchase orders for gifts/ gift cards/ cars needed for event execution
Handle contracts with 3rd party vendors
Develop and maintain basic relationships with vendors essential to completing the jobs both internal and external
Draft value proposition and compelling copy
Review, provide critical creative feedback
Approve marketing material based on factual job details and basic creative guidance
Review and proof direct mail and email jobs to ensure accuracy and content is correct prior to deployment
Work with peers within and across Pod teams to ensure collaboration and best practice sharing across Pods.
All other duties as assigned