Regional Marketing Specialist - Tennessee

SIMON•Nashville, TN

About The Position

It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business. Associate will be responsible for developing top-of-mind brand awareness in their market using media, signature sponsorships, donations and community engagement opportunities. Working hand in hand with sales force leads and business line managers, this individual will coordinate local marketing, manage effective use of business development spending, track community/regional spend and demonstrate ROI. Communication will be key – gathering intel from community leaders to share with corporate marketing and communicating corporate strategy and bank-wide initiatives into the local market. Guide their bank’s area community engagement, branding and public relations initiatives throughout assigned geographical territory Manage local marketing budget to ensure geography stays on track and within budget throughout the course of the year. Report ROI where possible. Report and track on local market budget spend. Negotiate and lead all local sponsorships and partnerships. Coordinate local business development events. Coordinate, organize and execute events for geography, including recruitment of participants and all logistics (customer appreciation, cause marketing, tailgates, bank sponsored programs, etc.) Primary contact for all area communications for various media outlets, including press releases and news media appearances Work with corporate marketing managers to meet business objectives in local market. Act as a liaison between senior management in the geography and corporate marketing to identify corporate marketing needs for the geography centered around business goals and objectives Manage local brand media spend, creative selection and asset delivery Stay apprised of and report on competitive efforts/offers in the local market Equal Employment Opportunity Information: Simmons First National Corporation and its subsidiaries are committed to a policy of equal employment with respect to a person's race, color, religion, sex, ancestry, sexual orientation, gender identity, national origin, covered veterans, military status, physical or mental disability or any other legally protected classifications. Since 1903, we’ve been putting people first by making a commitment to you. Simmons Bank is the subsidiary bank for Simmons First National Corporation (NASDAQ: SFNC), a publicly traded bank holding company headquartered in Arkansas. Founded as a community bank, Simmons Bank has grown steadily to its current size of $28 billion in assets, with more than 3,000 associates located in Arkansas, Kansas, Missouri, Oklahoma, Tennessee and Texas. Our growth has led to some amazing career opportunities, while our dynamic culture has been recognized by publications across our footprint. Parallel to our growth, Simmons Bank’s community roots run deep – these are felt in the ways we seek to go the extra mile for our customers and communities through exceptional service and volunteerism, and in the strong career growth opportunities and wellness programs we offer associates. Our team is characterized by collaboration, integrity and passion for all we do, high performance, and a commitment to personal and professional growth. If these cornerstones of company culture appeal to you, let’s talk! There’s never been a better time to join our team.

Responsibilities

Developing top-of-mind brand awareness in their market using media, signature sponsorships, donations and community engagement opportunities.
Coordinate local marketing
Manage effective use of business development spending
Track community/regional spend and demonstrate ROI
Gathering intel from community leaders to share with corporate marketing and communicating corporate strategy and bank-wide initiatives into the local market.
Guide their bank’s area community engagement, branding and public relations initiatives throughout assigned geographical territory
Manage local marketing budget to ensure geography stays on track and within budget throughout the course of the year.
Report ROI where possible.
Report and track on local market budget spend.
Negotiate and lead all local sponsorships and partnerships.
Coordinate local business development events.
Coordinate, organize and execute events for geography, including recruitment of participants and all logistics (customer appreciation, cause marketing, tailgates, bank sponsored programs, etc.)
Primary contact for all area communications for various media outlets, including press releases and news media appearances
Work with corporate marketing managers to meet business objectives in local market.
Act as a liaison between senior management in the geography and corporate marketing to identify corporate marketing needs for the geography centered around business goals and objectives
Manage local brand media spend, creative selection and asset delivery
Stay apprised of and report on competitive efforts/offers in the local market