Regional Marketing Specialist
About The Position
Interested in working in one of the most dynamic and energetic marketing departments in the country for an AmLaw 50 firm that is unlike any other? Then keep reading. At Polsinelli, What a Law Firm Should Be is not just our tagline, it is what we live every day. We strive to create a collaborative environment where our team members are encouraged to bring their whole selves, creativity and professional passions into the workplace so that they can thrive. Polsinelli is seeking a Regional Marketing Specialist to support our New York office. The successful candidate will work with the Director of Regional Marketing and on the ground with our Office Managing Partners (OMP) to develop the strategic direction of the office and ensure that this direction aligns with and complements Polsinelli’s firm-wide and practice-specific marketing efforts. The Regional Marketing Specialist will also provide leadership to, and coordination of, Polsinelli’s marketing and public relations efforts in New York. The ideal candidate will be located in our New York office.
Requirements
- Bachelor's Degree
- Minimum (5) years’ law firm experience
- Ability to work outside of regular office hours, and a flexible schedule and means to travel as needed
- Takes ownership of firm-wide strategic initiatives as assigned
- Exceptional people skills and high level of professionalism and client service
- Demonstrated ability to generate a range of solutions that meet goals and identify the benefits, costs and risks associated with each solution
- Team player with a “can-do” attitude who demonstrates resourcefulness
- Experience managing budgets and driving cost-effective strategies
- Proficient in Microsoft 365 (Word, Excel, Outlook, and PowerPoint)
Responsibilities
- Serve as marketing lead to assigned office(s)
- Lead the development of a local marketing strategy in partnership with the Office Managing Partner (OMP) and Director of Regional Marketing that supports the OMP-C strategy
- Lead the development and implementation of high-level partnering relationships with local professional organizations, industry associations, and educational institutions to identify leadership positions, speaking and conference presentation opportunities, and sources of referral for attorneys
- Coordinate event details including collecting event RSVPs and sending attorney updates, printing name tags, staffing registration table, collecting/assembling event handout materials, post-event follow-up, and tracking lead generation and ROI, tracking event attendance in firm CRM
- Coordinate office and community engagement events (social and sporting) and sponsorships that will generate leads and partnerships with attorneys
- Work closely with the events team across assigned offices to maintain consistent and cohesive marketing events/sponsorship strategy
- Partner with the Marketing team on invitation design, targeted list development, client communications, and event promotion such as social media engagement (taking event pictures, attaining photo releases)
- Have a deep understanding of each target practice in assigned market(s) and the competitive position, including knowing top clients and prospective clients
- Lead local surveys and submissions
- Data entry for purposes of ROI and relationship management
- Assist with the marketing budget for the office, developing a local marketing strategy in partnership with the Office Managing Partner and Director of Regional Marketing, including processing invoices, reconciling expenses, etc.
- Keep abreast of both legal and business markets and “best practices” in legal marketing
- Attend regular shareholder and committee meetings to ensure consistent and effective communication on issues and provide support for opportunities relating to marketing and brand awareness
- Leverage AI tools (including ChatGPT and similar platforms) to enhance daily marketing workflows, generate content, streamline processes, and identify data-driven opportunities for regional growth and engagement
- Pitch and proposal support (alongside Department BD Support) including proficient utilization of the firm’s technology and marketing systems to manage and incorporate optimal processes and support of Department Marketing goals
- Monitor the Firm’s external website including office pages and attorney bios, working closely with Department Marketing team on practice group and industry page updates
- Lead the planning and execution of all office summer associate events and manage to the prescribed budget
- Collaborate with other departments on firmwide initiatives
- Work closely with Department Marketing team to co-manage new attorney onboarding activities (bios, headshots, PR, onboarding orientation, etc.) to facilitate a smooth transition
- Coordinate internal events with support of local OAs (Office Administrators) and LAAs (Legal Administrative Assistants) to promote company culture and identify opportunities to highlight on social media
- Other duties as assigned
Benefits
- Paid time off
- sick time off
- a referral program
- medical insurance and benefits
- dental insurance
- vision insurance
- life insurance
- AD&D insurance
- ID Theft insurance
- long-term disability benefits
- short-term disability benefits
- Parking/Transit reimbursement (varies depending on location)
- 401(k) benefits
- employee assistance benefits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
501-1,000 employees
